The Impact Of Media On The Media

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Raced: The Causes Behind the Misrepresentation of Blacks in the Media Mammies to nannies, bucks to thugs and deadbeats, servants to crooks in positions of power: this is the evolution of Black images in the media. Although in more recent years, it seems that film and television representation has evolved for the better, there are always messages that are not positive being subliminally sent through to the viewing audience. Regarding this, movie and television show characters are not the only representations in the media. In fact, what is possibly the most influential source of media representation is the news. While fictional characters in films may allow the viewer to use discretion, the news is a source that is seen as unaltered…show more content…
Given the previous reasoning and history behind Black representations in the media it is painfully unequivocal that these images impact the real life viewpoints of the public. However, the rationalization behind why such imagery still exists is far less looked into. In consideration of these premises, I plan to examine the cause behind the continuous existence of some form of negative (stereotypical/counterstereotypical) Black representation in the media by considering three aspects: the history behind each ideology, the creators of the content, and the viewing public. Historically, Blacks have been represented in the media alongside a negative representation and it is therefore not a new phenomenon in the 21st century. In Stuart Hall’s, The Perception of the Other, he describes what began to shape our notions on racial ideologies and differences as having happened during three incidents: the first was the contact of European traders and West African kingdoms, the second as the “European colonization of Africa,” and the third as the “post-WW2 migrations from the ‘third world’ into Europe and North America” (Hall 1997). During these three excursions, blacks began to be portrayed in the then known media. The images that surfaced portrayed black individuals with lazy, childish and violent traits. As slavery succeeded in America, any imagery of blacks dancing and an appearance of enjoyment, created illogical views that blacks
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