The Impact Of Media On The Media

920 Words Sep 27th, 2014 4 Pages
Growing up in the 1970’s, violence in the media, and television in general, was reserved for late prime time programming and the 11 o’clock news. With deregulation of the broadcast industry in the 1980’s, under the presidency of Ronald Reagan, violence on TV became mainstream ("American television," n.d.). With more channels to watch, the advent of 24 hour news, along with more content to view, the audience as well became increasingly younger. Alongside standard television programming, cartoons became even more violent. With each passing decade thereafter the trend of increasing violence in the media and television continues into present day. Violence in the media has become so prevalent that it seems to elicit almost automatic aggressive behavior in those who view it.
Perhaps, this was Bandura’s initial point with his experimentation involving the Bobo doll in the 1960’s. To further understand this concept, viewed was a video on YouTube entitled The Brain: A Secret History-Emotions; Bandura Doll Experiment (Debate Films, 2011). The 1960’s footage involved two elementary school children, one male, one female, viewing an adult male in an enclosed room viciously attacking the Bobo doll by punching, kicking, and striking it with a hammer. The duration of the assault was approximately 10 minutes. The female child was placed in the same room and for the same time period. Quickly, the child began assaulting Bobo the same way she had seen the adult by punching and…

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