The Impact Of Mobile Commerce On Grocery And General Merchandise Retailers

This research paper will be about how the privately held company known as Publix Supermarket which is now exploring the new way their customers are shopping using the internet with the help of e-commerce. Moreover, on how the Publix Supermarket stands up against the many of its competitors in the grocery market business. Publix Supermarkets is especially known for their exceptional customers’ experiences within their supermarkets, and now their customers are bringing Publix directly into their homes with the help of Instacart. Publix Supermarket is partnering with now a delivery source known as Instacart which is now providing numerous grocery delivery services to customers around the State of Florida with their popular large chain grocery

It is no surprise that the increase in online shopping among consumers has changed the traditional brick and mortar retail store. As more consumers shop online, brick and mortar retailers are shifting their in store retail systems to identify closer to a “just in time” inventory system, and shifting seasonal products while attempting to enhance the customer service experience to remain appealing and relevant (Ramos, 2010). Online retailers continue to push boundaries and generate innovative avenues to reach the consumer faster and more competitively without geographic boundaries, leaving brick and mortar retailers like Home Depot to renovate their own procedures and systems in store and online. One issue that plagued Home Depot was its outdated

One of the main aspects related to mobile commerce drawing interest among scholars and organisations is the consumer behaviour in relation to mobile shopping. The works of Balaji et al. (2013) argue that mobile shopping is a practice very much dependent on the decisions of the consumer and understanding this behaviour is key in understanding mobile shopping. Chong, Chan and Ooi (2012) highlighted that the mobile phone usage has affected people’s use of online services prominently, mobile technologies being observed as increasing online usage of consumers during their shopping activities. In fact, mobile shopping has become a major alternative to physical shopping experiences for consumers. Anckar, Carlsson, and Walden (2003) and Zhang, Yuan, and Archer (2002) pointed out the preference of mobile shopping to visiting the stores among the global consumers. The retail industry particularly is among the main areas of shopping that has promoted mobile shopping. Laukkanen et al. (2007) also observed that there has been a rapid adoption of smartphones, making it much easier for consumers to engage in mobile shopping.

Trader Joe’s is a leading firm that is taking over the supermarket industry. The company completely altered the idea of a traditional supermarket and turned it into a whole new experience for consumers. Through Trader Joe’s strategic planning, they’ve paved a way for consumers to have high-quality products while paying low prices. Trader Joe’s provides fewer products that are health-conscious, unique and privately labeled. Trader Joe’s has utilized this, secrecy, employee job satisfaction, culture and starting trends to its advantage. Within its industry companies are divided into different strategic groups. Aldi, similar Trader Joe’s strategic planning, is apart of the cultured-discount neighborhood market. This firm continues the low-stock, less-waste, small store, and low price method. A Walmart express used a hybrid strategy that made it a cross between a grocery, pharmacy, and convenience store. Tesco is the third that falls with small neighborhood markets strategy and focused on organic products, similar to Trader Joe’s. As the company grows and expands, there is caution in change of Trader Joe’s processes. With growth, there comes new management and employees which can alter the way a specific store is ran and there is worry of change in the stores normal procedures. Change that doesn’t follow the process could ultimately result in a downfall, so this can be considered a key challenge to watch in the future. Increased bureaucracy is additionally a

Today’s consumer has multiple options to fill their shopping needs. They have the option to shop at online retailers, big box and mass merchant stores, department stores, smaller chain stores, individual kiosk, and other local or international convenient stores to fill their shopping needs. Regardless of the retailer that a consumer chooses, all retailers aim to satisfy their shoppers’ needs and strive to be the best in the business. In order to adequately and successfully do this, retailers must develop a firm mission, vision, and have core values for how they will operate as a retailer to meet the frequently changing demands of its consumer base.

While consolidation and repositioning efforts had their benefits, there were some challenges. Change is often very difficult as most individuals are creatures of habit. Thus, consolidation of department stores to one brand (in this case Macy’s) meant that existing consumers who had regularly shopped at their favorite department stores (such as Marshall Field’s in Chicago) would now have to adjust to new products, prices and services. In fact, the perception of some loyal consumers post consolidation was negative, complaining that Macy’s store had lower quality products and services. In addition, Macy’s had standardized its products and pricing nationwide to lower purchasing cost, however this tactic actually backfired. Standardization resulted in higher prices of products offered at Macy’s compared to the former regional department stores chains, thus consumers were apprehensive to shop at the

Information when rightly put in use can cease the market. For instance, with the rise of smart phone purchases, transactions through mobile phones and tablets have increased steeply like ever before. Since 2011, when number of mobile phones and tablets outnumbered the number of laptops, customer buying behavior evolved to using mobile applications. In the era, where

We are on the internet and mobile era, speed, reliability, and mobility plays a crucial part in meeting customer expectations. Obviously, technology plays a big part in the way we live and work. The Target corporate strategy of focusing the use of technology and a seamless mobile, online and offline shopping experience is the future of the digital world.

In the last six decades rapid technology advances have driven radical changes in the retail environment. Adoption of technology has created consumers that much more sophisticated than in previous generations, and raised consumer expectations when it comes to their retail experience. Technology has also increased the level of competition between retailers. No longer is a retailer only facing competition from retailers in the same geographical area. Instead, due to the growth of the internet and e-tailing retailers are competing both locally and globally. As consumers continue to adopt technology and change their shopping habits it is important that retailers adapt and how they conduct business to meet the changing needs of consumers. In the face of the increased environmental and consumer pressures on retailers it is critical that retail managers pay attention to their retail stores and ensure that they are up to standards. The retail storefront is the focus point of interaction between consumers and a business. The storefront, brick and mortar, or virtual, is the point of interface between the business and the consumer and as such, it must be configured in such a way to facilitate sales.

The digital revolution has been instrumental in reshaping entire sectors, categories and industries- one of the most heavily affected is the retail sector. In the changing digital landscape, new opportunities to innovate through the embracing of e-tailing have meant that retail stores are no longer geographically limited, but the rise of e-tailing provides it’s own set of unique challenges to bricks and mortar retailing. This literature review will succinctly analyze and evaluate the effect that e-tailing has had on traditional bricks and mortar retailing, by looking at the ways in which the bricks and mortar retail stores have had to develop their retailing strategy in an increasingly digital world. Across the extant literature three themes were consistently detected around the effects online retailing has had on traditional bricks and mortar retailing, in the forms of the responses of physical retailers to this digital shift in the sector; fight it, use it or embrace it by fully integrating it into an ongoing strategy. Each of these themes is discussed below.

Consumer spending habits have altered radically since the 1990s when Wal-Mart first saw huge growth in its sales and market share. In the 1990s, the use of online shopping was still in its infancy and mobile shopping was not prevalent until the late 1990s and early 2000s (Merchant, 2011). Online retail shopping has become increasingly common among consumers, and among online retail shoppers, increasing numbers of consumers are using mobile devices (Siwicki, 2014). In the 2013 holiday season, mobile shopping using a smartphone or tablet accounted for about 20 percent of e-commerce sales (Egol & Hodson, 2013). In comparison, in July of 2014, 56 percent of online retail shopping occurred through the use of a smartphone or tablet (Siwicki, 2014). While Wal-Mart offers walmart.com, this platform has not kept pace with the demand for it, and Wal-Mart has not taken full advantage of the chance to create applications for mobile devices to allow and encourage consumer spending.

In recent years, two major aspects in technology have been steadily increasing in quantity of product to optimize user consumer needs as well as their personalization. Through the “Internet Of Things”, technology corporates and manages information that the users go through in day to day experiences with the help of Web 3.0 interactivity. Technology first changed the face of commercial marketing with the use of online shopping. The internet allows for the user to buy their personal necessities without leaving the comfort of their homes through the mobile marketing of websites and package delivery. Take into consideration the near-holiday event of “cyber monday” that follows the Black Friday sales. While benefiting businesses through the platform of Ecommerce, online shopping proposes the issue of job replacements and store discontinuations. Besides the modern desktop computer, innovations such as mobile devices facilitate the methods of shopping. Smartphones forge the versatility of banking and mobile purchasing using the interconnectivity of near field communications (NFC) that opens opportunities of online transactions through the applications on mobile devices. Technology’s second commercial outbreak began with in the early 1970s with the inventions of digital wristwatches and evolve to to popularized fitness trackers. Wearable technology, captures the essence of minute shortcuts to lifestyle communications of the average individual. Following the mobile market trends,

In today’s world, retailer’s needed to identify and quickly respond to trends and challenges. This article relates to how a retailer faces new challenges and trends. Retailers plan so many new things for the future to some how calculate customer’s behavioristic data. Information about customer’s buying activities, for example, most retailers attempt to determine information such as the time that most customers make purchases or the average amount of the purchases. Significant that knowledge can help buyers confirm they have enough amount of merchandise where and when customers wants to purchase it. They must develop strategies in response to use those changes.

Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising.

Although Internet shopping has been popular for many years, m-commerce has unique features that make it attractive to retailers and consumers. Shopping can take place literally 24-7, with the ease of turning on one's phone, anytime, anywhere. There is no need to be bound to a computer terminal. Also, a wider demographic of consumers has mobile phones, versus personal