The Impact Of Mobile Commerce On The Youth Market

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

|Mobile advertising – Provides growth opportunity |Global and socio-economic conditions – European and Asian countries |

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

Cell phones, also referred to as mobile phones are a certain type of wireless handheld devices that users use for various communication activities such as calling, messaging and also browsing. Cell phones are usually easily portable as they are wireless and possess inbuilt antennas (Ravichandran). The earliest commerce generations of cell phones can be traced back in 1973 and were capable of communicating using radio frequency. However, over the decades, the cell phones have undergone several changes in both the technology and shape. Today, cell phones have become an integral part of our society. With the technological advancements, the modern cell phones do have several features which are captivating to teens. For instance, besides calls and texting, they do have good quality cameras, game applications as well as internet connections among other features. Therefore, this paper discusses both the positive and negative effects of cell phones to teens.

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

Technology is everywhere and is evolving permanently. Since the beginning, it has been changing the way people work, travel, communicate, socialize, and shop. Consequently, people’s shopping practices have changed as well, which has led companies to modify the way they advertise their goods and services. In “How to Market to Men in 2010” Terry O’ Reilly (n.d.) states that advertising had a huge innovation in 1915 when the first ad for men was printed by the company Cadillac. Marketers found a new technique to advertise merchandise, which led on to associate the product to the desires of the people. A couple of decades ago, the more common means for advertising products were through television, radio, and print media including newspapers, magazines, and flyers. Nowadays companies are opting out of traditional advertising and instead they are using the internet and the social networks to promote their commodities.

Mobile technology has become an integrated part of people's lives. It has enabled us to do multiple innovative tasks that we couldn't have done before, such as messaging people, creating presentations and documents, and watching that hilarious video your friend posted on Facebook, all on the go. Mobile technology is even being used in the business world to do work from anywhere. There are multiple reasons why mobile technology is important and affects people in a positive way. However, mobile technology can also have a negative effect on people, specifically teenagers. Mobile technology is affecting teenagers today negatively through the use of cell phones while driving and the behaviors that mobile technology can inflict upon teenagers.

The report also provides N2 Extreme Gelato a thorough understanding of the digital trends that has become a critical part of marketing today. It is suggested that need for functions in smartphones is growing extravagantly, indicating to marketers that it is crucial to understand and adapt these functions in their marketing strategies in today’s business world. The behaviour of consumers is also changing alongside the development of technology, where visuals are becoming more and more favourable. However,

Each web site will be customized to the customer and will portrait an attractive, professional image to the target audience. When one considers that the average broadband user spends 48% of their leisure time online (Watershed Publishing, 2007), the rationale for investing additional funds on Internet advertising spending becomes obvious.

We are on the internet and mobile era, speed, reliability, and mobility plays a crucial part in meeting customer expectations. Obviously, technology plays a big part in the way we live and work. The Target corporate strategy of focusing the use of technology and a seamless mobile, online and offline shopping experience is the future of the digital world.

In the present Business organizations, mobile commerce has been presented in account, administration, retail, and telecommunication and data innovation administrations. In these areas, M-Commerce is not just being broadly acknowledged additionally it is by and large more utilized as a well known method for business/commerce. In this paper I attempt to give an outline of the essentials about m-commerce present statistics and limitations.

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

Recent technological advances have increased the range of new media available to the advertisers to communicate with their prospects and the consumers. New media allows for far greater level of interactions between the advertiser and the receiver. The new media would include internet and short message service (SMS).

Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising.