“Excellence is doing ordinary things, extraordinary well” (John W. Gardner)
The above quote provides that achieving excellence is giving 100% effort into each and every single practice and routine that company performs.
This report analyses best practices implemented in world’s largest hospitality brands: Ritz-Carlton and Hilton Worldwide and how service excellence is achieved by them. It is divided into two main parts:
(1) The first part identifies and describes the good practices conducted by the hotels and how such strategies assist with achieving service excellence.
(2) The second part of this report lists bad practices, which are observed in hospitality industry and how these impact of service excellence of the enterprise.
The analysis is based on research into the topic as well as face-to-face meetings with industry professionals of the Hilton Airport Hotel. Results of data gathered show that investment in staff training and constant improvement of standard and practices greatly affect service provided to customers.
1. Introduction
Any organisation requires continuous monitoring and examining the
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This argument suggests that there is direct correlation between employee happiness and guest satisfaction and engagement. These are good practices, which build and maintain service excellence in the enterprise. The reputation is built on this kind of service commitment and employer’s monitoring of customer satisfaction can further contribute to that objective’s achievement. However, if such practices are not carefully re-visited, analysed and improved when needed, the repercussions are significant – from customer dissatisfaction to loss of reputation and profits. These are certainly, undesirable consequences, which no one is willing to face in their
Secondly, the customers who use the hotel are diversified. Not as in 1980s or 1990s, so many customers from different countries which have very different culture are coming nowadays. To follow up these different customers’ wants, the company should train employees more intensively and precisely, so I think seven days are too short to do that. For example, managers can add probation time that a senior member works with their juniors for one or two weeks and gives them real-time experiences which is very
“The responsibility for ensuring high-quality guest services and accommodations rests primarily with employees” (Partlow, 1993). Both companies use this motto to guide their team in TQM. The Strategic Group and the Ritz-Carlton understand and implement the TQM concept of managing organizations with a set of tools, policies and procedures that ensure quality production and services. These set of tools are given to employees to succeed and to create and recreate the excellence of the culture in the companies. Stakeholders and top management come to agreement of minds that employees are the backbone of the companies because they are the ones that are representing the company in reflection to what has taught in training and seen by example of upper management. Both companies also believe that when involving employees in the decision making process instead of governing them, employees have a sense autonomy that generates pride in what they do in turn will be present in the way of work and they eyes of customers.
Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
3.1 What are the role of technology and the role of operations staff in delivering an appropriate level of service for each hotel?
The Four Seasons case explores how to manage the differences between the culture of a country and organizational culture. Four Seasons hotels are world renowned luxury hotels that specialize in blending a local, country specific, image with worldwide customer service practices. The seven common cultural standards that the Four Seasons have created and expect to be implemented all over the world include the following: (1) acting friendly toward and smiling at guests, (2) making eye contact with passers-by to acknowledge their presence, (3) creating a sense of recognition with guests by using their first names naturally but discreetly, (4) using a clear and unpretentious voice, (5) being well informed about the hotel, their
The Marriott Corporation was found by J. Willard Marriott in 1927. What started out as a small stand where J. Willard and his wife sold root beer is now one of the biggest, most successful hotel and lodging chains in the world. (Blogs.marriott.com, 2017) The Corporation’s headquarters are located in Washington D.C. in the US. The hotel chain is active in over 122 countries and has a portfolio of 6000 plus properties. The corporation owns over 30 hotel and lodging companies. They have a loyalty system that goes from silver to platinum that costumers can use to pay less for future bookings and can be used with associated companies. (www.marriott.com, 2017)
The main objective of the company is not only to attract but also to retain staff who are interested to work in the hotel business for the five-star level of high service, taking into account the wishes of clients, and which offers an innovative, dynamic environment and reflects the culture of the local country. To achieve this, Hyatt strives to be a company listening to well-informed and concerned people. Hyatt provides plenty of opportunities at all levels for their employees, which are accompanied by numerous development
Four Seasons Hotel and Resorts (FSH) always prided itself on being the choice for a luxury hotel experience. Since its inception date in 1960, FSH expanded its renowned services to include the current number of 67 hotels in 30 different countries with continued expansion in progress. FSH attributed its success to its organizational culture, which did, and continues to embody, the dedication to great service and luxury hospitality. Part of this culture is to recognize that the employees are the key to success, and that in following the "Golden Rule", do unto others, as you would have them do unto you, an atmosphere of fairness,
This paper is designed for exploring the reasons for the success of Four Seasons Hotels and Resorts in Paris (Four Seasons). Four Seasons Hotels and Resorts is Canadian based international leading operator of midsized luxury hotels. Four Seasons has enabled guests to maximize the value of their time with providing high-quality and truly personalized service. Four Seasons was able to succeed with their unique strategy of dealing with cultural differences, unique corporate culture, and strategy of human
Ritz-Carlton, is a brand of luxury hotels and resorts with 89 properties that are located in 29 countries worldwide. This brand is managed by the Ritz-Carlton Hotel Company, LLC, which established in 1983 and headquartered in Chevy Chase, Maryland, USA, a subsidiary of Marriott International, Inc. Ritz-Carlton has currently 35,000 employees. (Ritz-Carlton, 2015) It had revenue of 3billion USD for the year 2014. (PSAfinancial, 2014) Moreover,Ritz-Carlton won the Malcolm Baldrige National Quality Award twice in 1992 and 1999 as well as many other awards and certifications in recognition of its quality excellence and achievements.(Ritz-Carlton, 2015)
Regardless of the rising standard of living globally, individuals are not falling short of wealth. In accordance with Synovate, on the list of world’s largest research firms, affluent clients across Asia-Pacific possess huge spending power both in bad and the good times (Business Review, 2010). Seeing that Asia-Pacific basks in prosperity, midst classes drove the tourism industry up by double digits inside the region (The Straits Times, 2011). In accordance to The Business Times (2009), a research finds that people who earning income above average has got greater expectations when dealing with service excellence. Shangri-La, being upmarket 5-star hotel possesses the capability and experience to meet the needs in this market segment and offers the clientele together with service over and exceeding the
The Ritz Carlton runs in a way that makes every single detail about the consumer and the consumer’s needs, wants, and expectations. Every decision that they make they make with the consumer in mind. They essentially are selling unsurpassed service to their patrons. The Ritz Carlton is very well-known for providing consistent service to its patrons in each of its locations throughout the world. They provide guests with high quality customer service, utilizing their Gold Standards for customer service, which include its credo, motto, employee promise, three steps of service, and the twelve service values. The three steps of service are fairly basic, however many companies overlook them,
The organization has explicitly kept this advantageous environment over other organizations by improving its service capacity. Additionally, the organization ensures that it stays ahead of its rivals by engaging in research and development that focuses on luxury products and markets analysis. The Ritz-Carlton hotel uses data from its research to predict the future of the industry; therefore able to dictate what and how the market will trend in the foreseeable future. Another factor that keeps the organization’s advantage over its rivals is that while rivals tend to become a hotel brand in the industry, Ritz-Carlton has rather position itself to be a leader and lifestyle brand that constantly develop new properties and ensure that customers live the culture of the hotel. The final factor that has kept the advantage of the organization intact is the culture of trust that exists between the management and employees. The leadership of the hotel lives and communicates the organization’s value to its employees who in turn satisfy customers in a way that they often anticipate a return visit. These are some of the reasons that the Ritz-Carlton hotel continued advantageous environment over its rivals has persisted in the hotel and resort industry (Reiss,
The Hilton chain is currently the second largest hotel chain and the pioneer in global hospitality. It is embedded in a highly competitive market, where preparation is the key. As such, the training of employees, involvement with the environment, satisfaction and customer relationship are values prioritised by the brand. For Hilton, the relationship with their customers, is the key to success; values that Conrad Hilton has instituted in the brand since the first hotel was inaugurated. This continued leadership is a consequence of the fidelity to the vision, mission and values instituted in this hotel chain, in order to continue being the most hospitable organization in the world.