The Impact Of Smartphone Industry On The United Kingdom And Germany

Executive summary Raising smartphone estimates Forecasting smartphones based on TCO Linking our TCO analysis to the addressable market Smartphone volumes to grow at CAGR of 26% Price point work also shows 1.1bn units long term Significant growth being seen in the low end A specific growth opportunity within China LTE could be a game changer Improving device availability LTE speeds could drive new services Coverage expansion of LTE networks Aggressive rollout plans in US and China An upgrade cycle like none before A war of ecosystems….. Apple – the iOS and Mac ecosystem Google/Android – a one trick pony? Windows 8 – what about the upgrade cycle? Developer dynamics are critical Smartphone economics Carriers have seen margin pressure Smartphone economics What can carriers do? Smartphones – winners and losers Apple scope for share gains exist on multiple fronts Samsung – a strong second Nokia – heading for third position in smartphones Multiple Android vendors may struggle HTC – still bleeding share Motorola Mobility/Google – losing steam in the US Sony – change of

According to easynomics.com, from Q3 2012-Q2 2015, there was a confirmed upward trend with real GDP rising which translates to approximately 2.26 percent annual growth rate. Although the increase rate is too slow that people may not feel the recovery, but it does suggest the increase.

In the article “Apple Forecasts First Sales Drop Since 2003 on iPhone Slowdown” by Adam Satariano he discusses many factors contributing to Apple’s first sales decline in over 13 years and what steps they plan to take to recover. Apple’s revenue was expected to produce $55.5 billion this quarter but the company believes it will be $50-$53 billion dollars (Satariano, “Apple Forecast”). This decreased is believed to show signs of saturation in the smart phone market. Along with iPhones, Apple also had a pause in its iPad and Mac sales last quarter (Satariano, “Apple Forecast”). Apple is still overwhelmingly profitable but they cannot rely on the adoption of smart phones to carry the iPhone sales anymore.

THE STRENGTHS OF BEST BUY Good customer satisfaction levels, especially with women, who have the most consumer electronics purchases in the United States. An ability to retain customer loyalty. Marketing expertise in the electronics sector.

tablets and watches of today the company has always been on the verge of cutting edge technology.

What 's more, first of all, the usage of smartphone was rising in 2009. Second, the

The advancement in technology for new models on iPhone’s can be represented by the given graph. Because there are little to no substitutes for iPhone’s, the demand will always stay the same no matter the price. In about 10 years time, the price of iPhone’s has increased by approximately $500, but because in this day and age almost everyone needs a smartphone and Apple is a major smartphone producer, consumers will continue to purchase iPhone’s no matter the price, allowing the demand to stay the same. Something that could possibly cause the demand in iPhone’s to decrease could be if another competing smartphone producer made a product that was better in quality and cheaper in price than the current iPhone model, this would result in a loss of capital for Apple which could then lead to them also increasing the price on their products.

The United States experienced a crisis in 2008, whereas incentive is the major problem (Kohn, 2009). Incentives make lenders ignore underwrite “because they did not intend to hold the loan themselves”. Furthermore, from the experience gathered by many years, the GDP increase gradually and show a good economic trend; those investors continually expect the increase in price. They couldn’t prepare and forecast for the market bubbles, so they purchased more. In the end because of market bubble that leads to the inability to repaid loan. Crisis was at peak in the period 2007-2008. GDP dropped tremendously. To resolve the crisis, many policies are created to “countering the tightening of financial conditions” (Kohn, 2009). They “lowered the interest rates, made backup sources of liquidity available to private lenders, and revive a variety of financial markets” (Kohn, 2009). These aimed to limit the ability of institutions that would pull back from lending and thus impede the decline in spending (Kohn, 2009). In short, observing the GDP from 2010 to 2015, we see the gradually increase and that marks the successful of applied policies during crisis.

• Gartner says “Apple’s expansion into a larger number of countries in the past year has produced a clear effect on sales volumes, as have the recent price adjustments on 8GB 3G iPhone.” (Gartner)

* According to several report, the demand of smartphone have amount to 300 million units being sold by the end of 2010 and is

It also not estimated how important the transition to smartphones would be. This is also one of part why company not going through success path. Nokia was earning around 50% of profits in the mobile-phone industry in 2007, and major part of profits were not coming from smartphones. Diverting a lot of resources into a non-profitable products is also risky.

After 2004 the company started to fall shortly. The revenues from the business unit dropped from $28billion to $12billion in a period of 2006 to 2008. The number of mobile phone sold during the period dropped from 217 million to 100 million. Apple iPhone became the dominating brand. Recession of 2008 led to excess and useless inventory.

Sales of the most recent iPhone 6s continue, but in certain situations have not been meeting financial market expert projections. Investment firm Morgan Stanley implied the decline in sales were due to “higher prices in foreign markets due to fluctuations in currency values” (CNET, 2016).

The Mobile Industry is a rapidly growing technology industry. It is continuously innovating and expanding each day, even as the world’s population increases. We have witnessed the

Smartphone market is an emerging important market and is experiencing a wave of transformation with the emergence of new players (Basole and Karla, 2011). The competition among the smartphone markets is no longer simply through physical devices but though ecosystems, or platforms. This essay is going to look at the evolution of the market so far including how it will evolve in the future, whether a few firms will eventually dominate the market as well as the core business strategy is applied to the firms.