The Impact Of Social Media On Ecommerce

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Here is the citation for Kwahk and Ge’s essay: Kee-Young Kwahk and Xi Ge. “The Effects of Social Media on E-commerce: A Perspective of Social Impact Theory”, 45th Hawaii International Conference on System Sciences, 2012 . The Effects of Social Media on E-commerce: A Perspective of Social Impact Theory By Kee-Young Kwahk and Xi Ge. This article discuss the effect e-commerce context is influenced by social media and how it impacts user’s visit intention and purchase intention. This study aims to examine the influence of social media in the e-commerce context and to find how it impacts users’ visit intention and purchase intention. Social media became an important issue in e-commerce. The sharing idea affects the e-commerce in many ways. Customers use the media platforms to get more information about the company, the brand of the product they want, and many…show more content…
Kaplan and Haenlein defined social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Another way to define Social media is “consumer-generated media” and refers to user-generated content. The term social commerce was defined firstly by Yahoo! as a set of online shopping shared tools. Stephen and Toubia defined social commerce as “a form of Internet-based social media that allows people to actively participate in the marketing and selling of products and services in online marketplaces and communities.” Social interaction can be described as ties and refers to a connection between two objects. For that reason, in social media it is important to understand that all the activities one object makes, impacts on the transfer of knowledge- impacts the ties. Same influence can be seen also in social media interaction ties, users can be influenced to be more active and therefore can make the transactions more
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