The Impact Of Social Media On Organizations

1479 Words6 Pages
Raegan Yarbrough
Mr. Cofran
The Impact of Social Media on Organizations
Research Paper
The Impact of Social Media on Organizations For a long time, businesses have relied on word of mouth, fliers, and street hawkers to draw attention from consumers. As of today, social media has impacted businesses for over a decade. Although there are many social media sites, such as Facebook, Twitter, and YouTube, a website focused solely on one’s business would likely be the most effective in promoting a product or company. The impact of social media has changed the way businesses and organizations gain consumers and followers.
Before social media, many businesses would advertise through radio, magazines, and newspapers. Headlines, illustrations, and advertising were the new devices that Benjamin Franklin’s Pennsylvania Gazette used, along with the normal editorial material. From 1880 to 1920, total advertising rates in the United States grew by over $200 billion (American Advertising). Finding more ways to build up a following was key for businesses to thrive. During the 1950’s, television became the cornerstone in advertising (History: 1950s).
Despite this, “traditional methods of marketing (print, tv, radio, etc.), although not irrelevant, are no longer enough” (Demoss). Social media has the same advantages as television advertisements, along with its mobility. A television advertisement is a great way to promote a business or product because the consumers can see the credibility
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