The Impact Of Sports On Women's Sports

In today's society women are able to become anything they wish. Generations ago women did not have the privilege to become what they truly desired compared to the women of today. Although women can become anything they desire, they cannot succeed financially. Women are still underpaid in many areas, especially in Pro Sports. The disparity in pay for women compared men's pro sports is absurd. Female athletes have also seen greater success in sports as well and have been belittled and condemned of the rewards they rightfully deserve for the achievements in their sports. It is simple, gender should not define pay in pro sports, especially if they both have equal to or greater success in their respected sports.

Another large reason as to why female athletes are less-represented in sports are because of financial decisions. A. Large media outlets, like Sports Illustrated, are in business to turn a profit and will therefore want to focus on the several needs and demands of the customer base (Sagas et al., 2000). 1. ESPN for example almost never covers women’s sports even today with the exceptions of a few female athletes such as: a. Serena Williams female tennis phenom while in tournament play. b. Danica

Women athletes are often exploited by marketers and advertisers who want to increase their revenues and bottom line sales. Advertisers focus more on the women’s “skin” and sex appeal rather than women’s athletes, leaving the impression that woman are not as talented in the sports as male athletes (Roenigk 1). Many spectators and advertisers do not take female professional sports seriously and think that female athletes play more for fun. Therefore, female athletes do not receive as much attention for their talent. Advertisers exploit women athletes by focusing on their looks and appearances. Advertisers focus on the female athlete’s sex appeal rather than talent (Julius 2). Those who are more talented can be drafted to play professionally where they receive a salary. However, marketers still focus more on male sports. Therefore, increased revenue continues as spectators buy tickets to watch professional male athletes. The female athletes continue to generate revenues from sex appeal and looks over talent. This professional salary in no way compares to the pay received by professional male athletes.

Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.

Women have struggled for more than two centuries to be taken serious as professionals. There should not be a double standard in sports especially if it is loved and played by both genders. Over the years, females have competed against the stereotype of being too fragile both mentally and physically to play strenuous sports. The passion and work ethic of the female professional athletes is just as strong as the males and everyone should be treated equal and be able to have a chance at making a better living for themselves as well as their family. One area that still faces a continual struggle in sports is gender equality. Female

Women sports have come a long way, since the days when women were only allowed

Gender inequality in sports has been a prominent issue ever since sports has been around. In the early years of sports, men’s were the only gender to play, and the women’s were to sit in the bleachers and spectate. Women could not do things that men could do. However, in the last century, things changed as women are now being allowed to take part in professional leagues such as the Women’s National Basketball Association, and the Ladies Professional Golf Association. Especially Softball and Basketball as these businesses has been changing the history of sports.

The Olympics have not only been a prized achievement for many athletes throughout the years, but have been a huge influence of societies all over the world through producing viewpoints, social roles, and societal hierarchies. Observing the continuities and discontinuities within the Olympic games one can gain clarity on how past events still shape the present. Recently new rules set by the International Associations of Athletics Federations (IAAF) have declared that female athletes with abnormally high rates of testosterone must lower their hormone levels or be forced to compete with men. This rule amendment in women’s sports highlights only a small factor of how women have been segregated and discriminated against by a higher power. Through

Money is usually a problem with many things in life, one of them also happens to be gender equality. Colleges and universities spend an average of $1.6 million on the men’s athletics program. Yet, the women’s athletic teams receive nearly half that amount (Almond 2). Women should not be receiving half the amount that a men’s team gets just because their sports are less ‘popular’ than men’s. A school’s main objective may be to promote the men’s team first, to get out of a deficit. Then they may be able to finance the women’s team with the money they make from the men’s sporting events. That is not an equal or fair solution. It would take years to pay off a deficit and then sufficiently finance the female athletic programs. Numerical equality would take a vast quantity of public tax money in addition to the financial assistance that now pays for most of women’s sports. Universities increased its support of women’s athletics over the years but according to Ellen Voelz,

In the Journal “Sport and Society: Annual Review of Sociology” written by Robert E. Washington and David Karen they talk about gender and sports in one section of their Journal. In this section the author addresses masculinity in sports and the attempts of Title IX to try and make sports equal in the sense that if women make up 40% of the athlete population they should receive 40% of the resources. However, this is not the case “The most recent data (Suggs 2000) reveal that in 1998–1999 women made up 42% of Division I athletes, received 42% of scholarship monies, 31% of recruiting budgets, 34% of coaching-salary budgets, and 33% of total operating expenses. According to Andrew Zimbalist (2000:B9), women “still play in inferior facilities, stay in lower-caliber hotels on the road, eat in cheaper restaurants, benefit from smaller promotional budgets, and have fewer assistant coaches.” (Washington and Karen, 2001) This long quote showcases that although women are starting to get what they deserve when it comes to a the percentage of Athletics that they comprise it is still not up to par. Although it is not technically salary, the gap in scholarship money and money spent of faculty for female athletes showcases how money it’s sports always goes to the male athletes no matter at what level. In a more recent example that further pushes the points that were made in Washington and Karen’s journal would be the U.S. Women’s Soccer team compared to the U.S. Men’s Soccer team. Both

In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.

In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of today's cultural ideal of women.

Over the years the perception of women in sport has changed considerably. In this course we have viewed several films all dealing with the depiction of female athletes in an attempt to gauge society's current perception of women in sport. I will briefly summarize each film and the main themes of the films before providing a description of the female athlete which I will infer from commonalities between the films.

At the end of that month, millions of viewers watched the final match between USA and Japan, making it one of the most watched women’s televised sporting event in history. People started to recognize players by their first names, purchased a few jerseys, and even attend one of their victory games. However, some might wonder why audiences only see these world-class players, like Abby Wambach, who holds the international goal-scoring record—for women and men—for a few weeks every two years at the World Cup or the Olympics. But most, even those who care about equality for women, won’t consider how different these athletes’ careers are compared to those of men who do the exact same thing for a living.

Women have always been the minority in the world even today: that is in the work force or even in sports. Title IX, an act that was made by the United States Congress in 1972, said that no one should be denied to play, receive financial aid, or discriminate to any education program or activity that pertains to only one sex (Senne 1). This act was a step towards improving female participation and lessening discrimination, but the stereotypes that most of society believes in still exist. This is one of the main reasons why women are discriminated when it comes to sports; by limited payroll, limited media coverage, and stereotypes.