The Impact Of Technology In The Fashion Industry

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

The world moves quickly as do change. Fashion has been a part of everyone’s life from the beginning of times. Fashion is industrialized all around the world, however; as the clothing manufacturing technology evolves over time, so does the variety of clothing style for the consumer. Making clothes more quickly meant styles did not change more frequently as well.

Technology has had a major impact on the progress of fashion between the 1945’s and 1960’s and beyond. People used to have busy lifestyles before the growth of technology to help them. During WW2, there was a shortage of fabrics and people needed to preserve them. However, once the world got into a stable post-war time which were the 50s, there were more intricate outfits which used large amounts of fabric. Technology also allowed more different varieties of dyes and fibers to be made which added more of a personal touch to fashion and gave a feeling of wellbeing and comfort.

The fashion industry is certainly not for the faint of heart. It is an industry full of ups and down. And it is one that is quite labor-intensive. Fashionable apparel begins as the aesthetic brainchild of a designer (or team of designers). And as the item(s) gain life, each works its way through the many facets of the manufacturing process.

By the 21st century, the advancement in technology has forever changed the way clothing is made. “The impact of CAD software on everyday clothing is becoming more prevalent as the software is linked to 3D printing technology.” This saying, clothing has come to be an easy thing to come by and still is advancing. “Machines for home printing are becoming more affordable… the ability to create customized clothing is becoming more of a reality as technology evolves.” As technology evolves, it will impact the way people shop for clothes and how their clothes are

In this essay I am going to discuss how fashion photography has evolved throughout the decades. Some of the subjects I am going to discuss are; the beginnings of fashion photography, the different styles of fashion photography, and fashion magazines.

In the pre-globalization world fashion had a vertical trend. As geographic borders merged through trade, travel, communication, and technology, information and ideas for fashion were transmitted. Though international trade of fibers and textiles has influenced cultures throughout history, increasing technology has resulted in diffusion of trends to the four corners of the globe. The Industrial Revolution improved the quality of life in the lower-class, causing fashion to become more democratic. Technology allows items and people to travel worldwide faster than ever, and images and information can be communicated instantaneously. However, to adapt to the fierce competitiveness of the global market, the fashion industry has relocated production to developing countries with poor working conditions; for democratization of fashion to be complete these inequities must change (Gestal, 2015).

With an increase in popularity of online shopping, it’s become so much faster to get what you want and when you want it. Behind the scenes, brands and retailers are even resorting to exploiting already underpaid works to make supply in order to keep up with the consumers’ demands; this is the fundamentals of fast fashion. Fast fashion is a term used to describe cheap and affordable clothes, which results from catwalk designs moving into stores as quickly as possible in order to respond

As technology continues to progress fashion evolves right alongside. Before the invention of the tv the way to spread different styles and outfits was through sketches and designs. By this means it would take extended amounts of time to spread ideas of fashion from one place to another. The influence of technology on the fashion industry cannot be overlooked. Fashion is being rapidly offered to consumers at an amazingly fast rate. Nowadays anybody can have anything they want within the reach of a button on a phone or computer screen, fashion is instantaneous. It used to be following style patterns included venturing to the far corners of the planet in a group of 10 to create a

Retail is a fast-paced environment that is always changing and adapting to new trends and styles. This is why we see “fast fashion” stores such as H&M, Gap, Zara, Forever 21 and Uniqlo, cycling through the clothing they have in their stores very quickly. Because of the constant change in fashion trends, such stores are in an extremely competitive battle to be the most successful in their field.

Unfortunately, many online retailers have begun to catch up with many of these core competencies. The concepts of next-day delivery and “above and beyond” customer service are no longer the “WOW” factors that they may have been five years ago. However, the relationships that make up “Powered by Zappos” are tough to beat and give the company a competitive advantage through its supply web. At the time of this case, Zappos still holds the niche of being an online shoe expert, but companies

An additional method Zara utilizes to ensure the right product is produced is to constantly monitoring the sells at every store in real time through the use of computers. Sells managers are the individuals that play out this strategy. When the clothing sells well or does not sell well, they can quickly let the designers know to swiftly create new designs (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). However, the competition is changing their strategies in an attempt to successfully compete with Zara. The methods that Zara has implemented to ensure fast fashion is truly fast has pressured the competition into reducing their lead times on stocking their stores (Hayes & Jones, 2006).

In 1981, the Marciano brothers arrived in Los Angeles and opened a clothing store. The brothers who were originally from South France had previously owned a twelve chain retail store in France. Jeans were among some of the merchandise in the brother’s store. The jeans were designed by Georges Marciano, they called named the jeans GUESS because it was easy for the brothers to pronounce. These jeans were intended to have a tight fit and feature zippers near the ankles. The stone-wash gave them a soft feel and lighter colors than the rest of the jeans of its time. It was at this time that they featured the ever famous GUESS triangle on the back of the jean pockets. Today the company’s products are marketed under Maricano, GUESS Factory, Guess, G by Guess, and Guess Kids.

The purpose of this report is to review the current situation of customization within the fashion industry and to discuss how this may effect the industry as whole in the future.

The fashion apparel industry is considered to be one of the most globalised industries across the world with a turnover of multibillion dollars every year and hence plays an important role in the global growth of the industry (Jackson and Shaw, 2006). The fashion business typically comprises of various aspects like compressed product life cycle, highly erratic demand and changing buying trends of the consumer (Christopher et al., 2004). The growing demands of fashion conscious consumer and the need for fast reaction to the emerging trends has transformed the conventional fashion buying cycle wherein planning the range initiates one year prior to the selling period. Predominantly driven by fixed calendar schedules of trade shows, events and exhibitions planned for two seasons in a year: spring summer and autumn winter, the traditional fashion cycle has been changed now to fast fashion buying cycle (Barnes and Greenwood, 2006; Bruce and Daly, 2006). In recent years fast fashion has revolutionized the retail industry. Few years back it was considered as a niche segment offered by mainly two key players like Zara and H&M but the fast fashion concept has now flourished rapidly and is being adapted by many brands, private labels and e-retailers. Fast fashion retailers have outplaced the traditional designer driven push approach with pull model where retailers react to the trends within just few weeks against the traditional fashion industry norm of six months (Sull and Turconi,