The Impact Of The Stylistic Approach In Shop Design

Even though Nordstrom and Neiman Marcus retailers had the same basic store structure, the differences are noticeably visible in the costumer’s eyes. Entering into Neiman Marcus, customers have the feeling of having found a high-class store. This sensation makes Nordstrom rank as a store for people with an average purchasing power. Meaning, people of upper middle class. Similar to Nordstrom, Neiman Marcus has a showcase on both sides of the main door. The peculiar and different between both stores is reflected in the modern glass structure of the Neiman Marcus showcase, in which the facade of the main door is made, together with its shop windows or showcase. That structure provides it a luxurious touch of the last architecturally speaking trend. Neiman Marcus’ shop windows, unlike those of Nordstrom, they are oversize and have the same height as the main door although, they are wider. They occupy the entire main façade or, almost all of it. In addition, they are always stinging some of the most exclusive seasonal products in fashion in the show window. Neiman Marcus store does not have a central corridor that takes you straight to the central stairs, placed in the center of the store. Nevertheless, we can assume its main corridor or aisle is circular. A great strategy to make customers spend more time in the store and buy products that were not on their list. The first thing you come across when entering the store is a welcoming mannequin (in form of an elegant

Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

This study attempts to research and analyze both second hand literature as well as first hand observation. The report also plans to discuss the effects of retail image, personality and brand and their interrelations between the supermarkets, Coles and Woolworths in particular at the Westfield Kotara site.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

The spatial design of a store may seem like something unimportant, but in it carries the many secrets that get customers coming back. Paco Underhill is a retail anthropologist who’s many strategies to get shoppers to buy more is laid out in Malcom Gladwell’s article The Science Of Shopping. The way in which we walk into a store, look at items, and more are all analyzed to create a perfect shopping experience. By putting Paco’s strategies to use, as well as some of their own, my local Aldi in Hackensack, creates an effective shopping experience.

Retailers should spend a great deal of time and money on store environments to create images that offer them a competitive advantage in a crowded marketplace (Joyce & Lambert, 1996 , pp.24-33). Thus, store needs to improve in this area so that it can give better environment and experience to the customers in order to differentiate from the competitors. As per Kerfoot et al (2003, pp.14352) as furniture being a part of visual merchandising, an attractive furniture has positive affect on customer’s psychology or behavior, which ultimately leads to purchase. By evaluating the

Many people know that Nordstrom 's is a fashion bazaar. What multitudinous amounts of people do not grasp is that Nordstrom 's positioned itself as a retailer of high end clothing and extravagant goods. This is how Nordstrom 's distinguished itself from other retailers. Numerous people associate Nordstrom’s with other ubiquitous department stores, such as Macy 's and JC Penney. Interestingly, these stores are not Nordstroms ' predominant competitors. Because Nordstrom 's caters to a more expensive partiality, its main competitors include upscale department stores such as Bloomingdale 's and Saks Fifth Avenue. Within Nordstrom’s marketing strategy, the emporium must strategize ways to discern itself from both the mid-scale department stores as well as the high-end ones. Nordstrom’s is able to accomplish this through its determination of which products to vend, its customer service policies, and the schematics of typical Nordstrom 's store design.

John Lewis is situated in Westfield shopping centre located in Stratford City. The departmental store basically showcases greatest and latest products in context of electronics, beauty, home and fashion. John Lewis has tried to incorporate best ideas in order to create a memorable and pleasurable shopping experience for customers. The brand has even included personal services and delicious foods for all its customers. Special events are even hosted at this departmental store. There are knowledgeable and helpful partners at John Lewis who ensures that customers leave the premises with products aligned with their needs. John Lewis fashion department can be considered as a store within a departmental store. This is a new approach

In chapter 17, it emphasized the importance of a store design implementing its retailer’s strategy and also building a competitive advantage

Design combines “technology, cognitive science, human need, and beauty to produce something the world didn’t know it was missing”. Assume that all products have the same technology, price, performance, and features. How would you know which product is better? That’s what design does; it is what differentiates one product from another. It creates utility and significance. For every percent of sales invested in product design, a company’s sales and profits rise by an average of 3-4 percent. My MAP organization Aldi’s thrives on making design choices that will benefit them in the future. They choose to have all stores exactly the same square footage, minimal brand options, only 6-8 employees, even multiple bar codes so checking out is quicker, and chose to save on stocking time by keeping their products in the same boxes they were shipped in. They utilize their costs and that has a huge significance on customer appreciation. Who doesn’t want greater quality at everyday low prices?

With the perpetually changing style and patterns, there are numerous shopping entries who offer the most recent patterns at a reasonable extent. The shopaholics by and large stay aware of the reports with respect to these items and they quickly swing to the entryways to look at whatever point something new comes up. This store has the most recent clo0thes and it offers administration to the clients for twenty four hours and seven days a week. Thusly these shopping gateways gets to be famous among the regular mass. There are hundred of supplies of brands to decide for the clients.

Visual merchandising is the art of presentation, which put the merchandise in focus. It educates the customer and create desire to buy and the store presentation should be appealing and attractive to the customers. In Tappoo’s their presentation of store and layout matters. The objective of a store sale promotion plan and layout should be comfortable and spacious to move around for the customers. In Tappoo’s a team involved- the senior management, architects, merchandising mangers, buyers, the visual merchandising director, industrial-designers, and staff is needed to accomplish the end result for the display. I had discussion with store supervisor Deepak Rayman at Tappoo’s and told me the information how they work as stated

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,