The Impact Of Twitter On The New Business

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.

Twitter is one of the most popular social media outlets in the world, having the ability to connect people from all over the world. Though the platform may have its perks, problems such as being limited to using very few characters, being fooled by fraudulent users, and being a detriment to your future career are all risks that one must choose to take. While Twitter may offers many benefits, one must realize all of the consequences that they may be faced with when joining the social media

In this essay I will be writing about the Social Media’s impact on Global Business and the changing life lifestyle of human. Later in the essay I will write about the statistics which are showing, how Social media is a future of customer service. In present time social media is one of the most important factor which is impacting global business, now a days there is a revolution happening and there is a significant fundament shift in how we communicate today and social media is touching almost every aspects of our personal and business lives. The growing social media industry is generating jobs and also created a new branch of marketing and education.

Twitter one of the most popular social networking sites. Both personal and corporate users enjoy twittering to engage in information-sharing. It has social as well as commercial utility. However, as is also the case with Facebook, Twitter is still striving to make its business model profitable as well as generate user traffic. Advertisers and marketers are interested in Twitter's ability to provide data about potential customers as well as its ability to expose users to advertising. However, there have been a number of concerns regarding the monetization of Twitter. Twitter's potential for 'data-mining' is alarming to many users. "By virtue of having a large number of users, Twitter also possessed such a database of personal information, as well as a large archive of personal messages" (Privacy issues and monetizing Twitter, 2011, Richard Ivey School of Business: 6).

Founded in 2006, Twitter quickly became a prominent figure in the social media sphere, boasting more than 310 million

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show” (Vaynerchuk). Incorporating social media into one’s business plan, is no longer a mere suggestion, but rather a necessity for success. Success can be defined broadly as the accomplishment of an aim or purpose. But, in business terms “success” will be used to measure and define how well a company is doing based on statistics, input, output and how quickly they are achieving their goals without compromising or jeopardizing their original

Ultimately the problem that needs to be addressed is the company’s outdated internal and external social media. Updating the company’s social media will allow for company growth through marketing appeal, cyber security, and communication improvements.

Twitter does not seem to stop in its efforts to bring more people use the social network. The struggles in 2015 led the company introduce two fresh features to attract people but neither was beneficial to increase the number of users of Twitter. Now, the ads revenue appears to climb higher and the monthly user’s growth has stalled.

To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation

I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that

Twitter is a lot compared to a cocktail party, where friends assemble together to share information and many people join in the course of familiar interests. According to CNBC News “Twitter has 200 million active users, 70 percent of whom live outside the U.S., tweeting in 35 diverse languages”. There are numerous great uses for Twitter, but yet once you recognize that Twitter has developed further than a micro-blogging service to become a social messaging stage, However, it can still leave me wondering why we might desire to use it. Some of the celebrities that I followed are: Ellen Degeneres, Jimmy Fallon and Beyoncé Knowles; organizations General Motors, Ford, kohl’s. And of course some of my friends.

In this organization setting, the company resources allocated based on availability on a first-come first-served basis without necessarily aligning to enterprises objectives. Every business unit and function has their own analytics project, however, analytics group only acts like an internal consultant who charges business units for their services. Now we are facing a challenge of slowly profit growth and the one of the most important reasons related to this problem is that the slowly growing new customer volume. In this case, targeting the potential customers and engaging with them will be a good solution. To do so, the company is seeking an effective way to use the resources effectively to analyze the real-time tweet data, so they can interact with people online and determine if those people are likely users and then try to engage them online. Addressing an analytics

Birds of a feather flock together, and in social media, keeping your brand and your followers together is the key to a successful social networking campaign. While the various social media platforms all provide unique ways to reach out and engage your fans, friends, and followers, Twitter is becoming an extremely popular way for companies to reach and convert their prospects into customers.

Drawing on academic literature and the attributes discussed above, I believe that Twitter has the potential to greatly influence two key functions of global organisations – Marketing and Finance.