The Impact Of Wearable Activity Devices On The Fitness Industry

Starting in May, the Apple Watch has garnered much attention. The Apple Watch has the technology to track and store information about the activity of the wearer – it can show a person’s daily activities, such as the amount of time spent sitting, standing, or moving, and it can provide and display goals, suggestions, and incentives for increased activity. The Apple Watch can also collect workout data, such as a person’s heart rate, calories burned, and other exercise –related statistics. Like other i-phones or mobile

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

Since the wearable market is not fully matured and new, this is not an end for Fitbit. It should continuously innovate its product features since Apple recent innovation is directly centered on fitness and it is capable enough to challenge Fitbit. Irrespective advanced analytics, will Fitbit be able to provide a full user experience is still a

The Fitbit is a groundbreaking wearable fitness tracker that is another step in the evolution of the Internet of Things. Everyday items such as toasters and refrigerators are now being connected to the Internet, which is leading to the expansion of the so called Internet of things. The Fitbit is just the next small step in the overall picture, as is offers a user to wirelessly track and upload fitness data to the Internet. As one of the most up-and-coming wearable fitness device companies, Fitbit is a model for the future of fitness devices. It's newest iteration, the Fitbit surge, is the perfect example of that. Since the Fitbit Surge is the newest Fitbit device on the market, naturally it is the most eagerly sought after by consumers. It

Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs.

Fitbit markets products to consumers that have desires to achieve goals, recognition, belonging, or greater self-actualization (Kotler & Keller, 2016). To foster a greater consumer psychological connection, Fitbit developed multiple products designed to offer greater utility and without being obtrusive (Kim & Shin, 2015). Likewise, the functional wearables allow personalization to reflect the identities and emotions of the wearers (Kim & Shin, 2015). As such, the favorable consumer perception of Fitbit and its associated products has placed the company as leaders of the personal wearable fitness industry pack (Time, 2014). In addition, Fitbit products produce greater involvement through tracking personal milestones. Moreover, Fitbit has excelled in creating physical stimuli with their products to track their health and a social stimulus with the ability to share fitness trends and achievements on social media. Likewise, users can use Fitbit products to on a greater psychological level to inspire friends and family to join group challenges. Additionally, Fitbit has modified consumer behavior and encouraged consumer learning. If desired by consumers, inactivity alarms reminder consumers to be active. When consumers reach fitness goals, consumers are awarded badges to reinforce positive behaviors. Even more, consumers use hedonic

In the article “Like It Or Not, Personal Health Technology Is Getting Smarter,” Angus Chen states that personal health tracking devices are becoming more popular each year. The list of devices being creating is also growing, giving consumers more of a choice when coming to monitoring their health.

Over the years, there has been a significant increase of individuals who are seeking to live healthier lives. These individuals have been looking for a device to help them get on track with their goals of losing weight, and becoming healthier. Of course, there are pedometers to track steps, and cell phone apps to help manage diets, but it seems that there have been no improvements on people’s health. So when none of these things were working, the creators of the Fitbit got together and created a device that would once and for all help the people who are wanting to improve their lifestyle.The new and hot trendy item of technology is here to help Americans become healthier, and live better lives. The Fitbit Flex, Charge, and Surge have become the new trend over the past few years as Americans seek to be healthier. The Fitbit brand has been proven to be one of the most trendy and accurate pieces of technology, and is certainly looking to keep loyal customers on their feet with continuous upgrades to the device.

The design and display of fitness trackers is typically a deciding factor for consumers when determining which device to purchase. While competing companies typically update variations of one sole product, Fitbit caters to users with different needs, and designs all of their devices to be be sleek and trendy. With a wide range of innovative designs, Fitbit appeals to many consumers by designing products with different features and capabilities. Additionally, Fitbit’s branding and loyalty is the current leader in fitness trackers sales and as of 2015, Fitbit controlled 70% of the market share in the industry. Wearable devices have increased in popularity and more and more companies have tried to imitate Fitbit. Even though there have been new entrants to the market, as of 2016, Fitbit still controls majority of the wearable device market. Brand recognition, combined with products that range widely in price and capabilities have positioned Fitbit to remain competitive, even as the likes of Apple and Xiaomi continue to pressure the company from the high and low-end of the wearable

Fitbit’s product and services offered cater to various different consumers. According to Fitbit (2016), “Everyone’s approach to fitness is different. One-size-fits-all doesn’t always fit you so that’s why we created a family of products that work seamlessly with each other, your budget, your favorite apps and your goals.” The Fitbit brand has tapped into motivation research to market its product and uncover what triggers a consumer’s motive to buy their product. Fitbit found that people are more motivated to be active and exercise when there is a community of support surrounding them (Groves, 2014).This can be seen in the commercials displaying not just people in the gym but people cooking, running, walking their dog, at work, and dancing just to name a few. Fitbit commercials have the underlying motive that fitness is everywhere, and everywhere you look, you find

This report presents a compilation of an analysis and evaluation of Fitbit Inc., its current market positioning, some of the company’s challenges, and a strategic plan developed by the Ebi Team. The interpretation and analysis are based upon facts and figures retrieved from Fitbit company and industry trends. The report provides a description of the company and includes its introduction, a history covering major events and the key facts related to the company.

In seven years, they have managed to create a brand name for themselves and gain more market share yearly without using conventional marketing techniques that their big competitors practice. Fitbit actively decided to expand into the global market after they have secured their market share in the United States by using a combination of strategies. Some of their strategies include wide range of product offerings, smart pricing strategies, collaboration with other organizations and unique marketing strategies. These strategic decisions can be directly attributed to Fitbits success to grow as a company and establish a vivid brand

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.