The Impact Of Web 2.0 On The Changing Global Environment

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of The World Is Flat) views the impact of Web 2.0 on the changing global environment.
(a) Introduced in 2004 by Tim O’Reilly and Dale Dougherty, Web 2.0 is the second generation of the development of the World Wide Web comparing to its first generation Web 1.0. As a platform of the network, Web 2.0 creates a dynamic web environment that promotes user participation and interaction, information sharing and social networking (O’Reilly 2009). Web 2.0 users are encouraged to better use the resource and create contents. While in the Web 1.0 world, websites are static and the internet users only can read the content and have no opportunity to interact with other users (Cormode and Krishnamurthy 2008). The following characteristics of Web 2.0 make it different from Web 1.0.
First, Web 2.0 has a dynamic environment comparing to early static webpages created by Web 1.0 where the Internet users only passively read the information provided by the web. However, the browsers can participate in the information interaction. For example, many website stores, such as Walmart, Amazon and Walmart, allow customers to submit reviews. So other visitor can use these reviews to make purchasing decisions.
Second, Web 2.0 emphasizes collective intelligence according to Tim O’ Reilly (O’Reilly 2009). For example, Wikipedia encourages everyone to contribute information to its encyclopedia projects.
Third, In the Web 2.0, web applications deliver services to internet users and web servers. While Web 1.0
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