INB20009/ MKT20011 Managing the Global Market Place
Essay - The Impact of Web 2.0 Technology on an international firm’s approach to Managing the Global Market Place
The global marketplace consists of business transactions amongst all nations around the world that are not restricted by geographic locations. This worldwide scale of sales, purchase and exchange of goods and services unsurprisingly makes it much more difficult to manage, as opposed to a smaller, domestic business. It is important for managers of the global marketplace to utilise the resources available, in order to effectively and efficiently deal business outside of country borders. Web 2.0 Technology in particular, is a fairly new but extremely successful and growing tool evident in the international marketplace. It refers to the World Wide Web and its use as a platform to gather intelligence across the globe (O’Reilly, 2009).
In order to manage the global marketplace, it is necessary to take into consideration the two main factors of globalisation. Globalisation is the progression of the economy through cultural, political and technological integration around the world (Wild & Han, 2010). One of its major catalysts is falling barriers to trade, which is the decrease in international boundaries between countries, resulting in easier import and export transactions (Wild & Han, 2010). This can be achieved through different methods such as the Free Trade Agreement (FTA). “Under these agreements,
The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.
There is no doubt that increasing in international trade is supporting the economic growth across the world, raising incomes and creating jobs. However, international trade can also some create economic obstacles, such as the international context and the market policy and regulations of each country, and consequently it can be said that the effects would have positive and negative sides, and it is useful to mention all of them and to take them into consideration.
In this essay I will be writing about the Social Media’s impact on Global Business and the changing life lifestyle of human. Later in the essay I will write about the statistics which are showing, how Social media is a future of customer service. In present time social media is one of the most important factor which is impacting global business, now a days there is a revolution happening and there is a significant fundament shift in how we communicate today and social media is touching almost every aspects of our personal and business lives. The growing social media industry is generating jobs and also created a new branch of marketing and education.
Globalisation is the internationalization of trade and often forces businesses to adopt new strategies for operations to suit different cultures and economies. The often easily saturated domestic market has triggered many large
Weeks, R. (2006). International trade issues. New York: Nova Science Publishers, Inc..World Bank.org. (November, 2011). Globalization and international trade (Chapter12, pp.
Globalisation has considerably changed the face of how economies and countries operate in today’s world, enabling the openness of transactions with one another. It is due to the humanistic desires for the pursuit of prosperity that the concept of globalization paves a pathway to which economies can achieve this – facilitating the capacity to strengthen and condition existing relations between these countries.
A process known as globalisation links different countries around the world together through different ways such as trade, investment, migration, internet, social media etc. Global trading is a major aspect of globalisation where different countries import and export goods and services with other countries. Globalisation has significantly changed over the past 30 years. Economies of scale has led to an increase in the production of goods, thus, created the need for expansion of markets beyond domestic boundaries. In addition to merchandise, various types of services are rendered to customers globally. This includes IT support, tourism, financial services etc. Globalisation has led to an upsurge in trade, multinational corporations, greater dependence on global economy, and easier movement of capital, goods and services and
In the past few decades, there has been much controversy over the issue of America’s involvement in foreign trade. Of course, for some, there is always a strong sense of nationalism that will ignite them to only buy products that were made in America. In contrast, for other buyers, it does not matter where the product was made. They want to participate in the trade market, regardless of where it was manufactured. From the creation of jobs for American citizens to causing the increase of some produce foods that they purchase at the local grocery store, there are many aspects that result in foreign trade that is occurring globally. In order for America to have the best global trade market, trade barriers need to be completely removed to
Globalization may be defined as the integration of the world 's people, firms and government. In the modern context, globalization is usually the result of closer ties in international trade, known as bilateral trade agreements. The WTO and NAFTA are two examples of such bilateral trade agreements. With such agreements, cross-country investment increases. This increase in investment is aided by the increase in information technology and communications, which has undergone a significant advancement over the last two decades with the rise of the Internet and mobile telephony (Green, 2013). It is important to the business to expand; global expansion and globalization would a positive business decision to complete in this process due to the strategic goals and objectives the company possesses. Healthy growth can be accomplished by globalization of specific areas selected and determined through research of market and development of these areas outlined within.
Many of the world’s political and business leaders believed that free trade and the global exchange of goods contributed to the prosperity and economic growth. The idea that the world is becoming increasingly interconnected is referred to as globalism, and the process is called globalization. Selling American-made goods abroad has always been important to American prosperity. Since World War II, both the Republican and Democratic administrations have worked to lower barriers to international trade. They rationalized that trade helps the American economy because, American
In today’s world, economies are getting more integrated with each other every day. Different agreements are made with countries to help with trade and investment between the two. By doing so, it has the ability to help both economies by increasing the flow of money and culture between them. For example, we signed the North America Free Trade Agreement to help with trade in our region and also occurred when China joined the World Trade organization. The movement of different products and ideas is referred to as globalization. Globalization is the international trade, investments, information technology that weave individual countries’ economies together. It is known as economic integration of global markets, and helps third world countries
Globalization has become one of the most influential forces in the twentieth century. International integration of world views, products, trade and ideas has caused a variety of states to blur the lines of their borders and be open to an international perspective. The merger of the Europeans Union, the ASEAN group in the Pacific and NAFTA in North America is reflective of the notion of globalized trade. The North American Free Trade Agreement was the largest free trade zone in the world at its conception and set an example for the future of liberalized trade. The North American Free Trade Agreement is coming into it's twentieth anniversary on January 1st, 2014. 1 NAFTA not only sought to enhance the trade of goods and services across
Online business using the internet has experienced significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet
The advent of social networking and other media has transformed the way citizens interact and how businesses market, promote, and distribute their products globally. The same can be said for mass collaboration efforts occurring through digital, online technology for the development of new and innovative systems, products, and ideas. Both social networking and mass collaboration bring new power and influence to individuals across borders and transform the nature of their relationships with global organizations. As in the past, these developments underscore and reinforce the importance of understanding different cultures, national systems, and corporate management practices around the world. Students and managers now recognize that all business is global and that the world is now interconnected not only geographically but also electronically and psychologically; it is hard to imagine any business or nonbusiness organization that is not directly affected by globalization. Yet, as cultural, political, and economic differences persist, savvy international managers must be able to develop a global mindset in order to effectively adjust, adapt, and navigate the changing landscape they face on a day-to-day basis. In this new eighth edition of International Management, we have taken care to retain the
There has been an accompanying integration and fusion of national markets, in part through free trade zones such as NAFTA, and often reflected in the escalation of foreign direct investment, including in the less developed world. Reference should also be made to 'cross-border connectivity' - in other words, the development of new information technologies, and the accompanying new ways of buying and selling goods and services. b) Explain the factors that have led to the process of increased globalisation in recent years (40 marks)