The Impact of Advertising in Our Daily Lives Student Essay.

2798 Words Jun 2nd, 2011 12 Pages
Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern means used to publicize a product, an industrial or commercial to1830.
Advertising does influence our consumption?
Indeed, advertising influences our choices as consumers, initially targeting its message, then the presence of subliminal image and ending with propaganda. However, advertising is not that this aim, it can also be humanistic objects.
Advertising is ubiquitous. Advertising does not leave us indifferent: She seduces,entertains or
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The power of propaganda or advertising is not from the veracity of the facts or the quality of the product and it comes from the persuasiveness of the seller and his ability to convince. The means used must touch the emotions of the customer. It is the intent of the religions, governments, traders, sellers. Everything is used to transfer theresistance and get people to buy, to become passionate followers, fanatics. Wealways call to emotions rather than reason, as it is with emotion that we submit to it as easily.
Despite the manipulative side of advertising, communication can be more humanistic goals.
Road safety has constantly need to communicate, need to be present in the eyes of drivers. It therefore makes advertising campaigns to sensitize the impact of alcohol, drugs, phone or driving too fast. In this case, the short films that can be seen on television as advertising are not intended to influence or manipulate but to educate, raise awareness to the driver that he is endangering himself and others and should therefore be careful. The images are harsh, violent, traumatic. By dint of constantly saying that we should not drink and drive, using advertising campaigns, present and future generations will be increasingly sophisticated and advertising will be served with human goals. Advertising against alcohol and drugs at the wheel are more common on our television screens to educate young drivers and other
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