The Impact of Corporate Social Responsibility on Consumer Behaviour: Does Csr Affect Consumer Decision Making and Buying Behaviour Within the Uk Supermarket Industry

12140 WordsApr 1, 201149 Pages
ABSTRACT Purpose: The purpose of implementing corporate social responsibility (CSR) has been a long debated topic. However there is a lack of literature within the supermarket industry. The aim of this project is to use previous research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices, and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire via convenience sampling method. Results: The results showed that participants believed themselves to be ethical consumers. However in testing their knowledge of supermarkets CSR activities and ethical definitions,…show more content…
| 22 | 3.3 Data collection.................................................................................................... | 22 | 3.4 Sample................................................................................................................ | 23 | 3.5 Data Analysis..................................................................................................... | 24 | 3.6 Reliability & Validity......................................................................................... | 24 | 3.7 Research Ethics................................................................................................... | 24 | 3.8 Research Limitations.......................................................................................... | 25 | 3.9 Summary............................................................................................................. | 25 | CHAPTER 4............................................................................................................ | 26 | RESULTS, FINDINGS, ANLAYSIS & DISCUSSION...................................... | 26 | 4.1 Introduction........................................................................................................ | 26 | 4.2 Consumer Beliefs............................................................................................... | 26 | 4.3 General Knowledge of
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