The Impact of Culture on Consumer Behavior

1788 Words Jan 16th, 2018 7 Pages
The research design includes a secondary literature review as well as primary research using a survey sample size of 30 individuals. The research provides a significant account of the factors influencing cultures, differences between UAE and UK culture. The motives of consumption are also investigated through review of secondary literature and analysis of survey results. The relevance of consumer behaviors with regards to strategy formulation for marketing is also discussed. Finally it is concluded that corporations develop their marketing strategies according to the cultures and target market attributes.
Introduction:
The culture plays a significant role in development of attitudes and behaviors for purchase and consumption trends. The consumer market trends are chaining in emerging markets. China and Middle East are…