The Impact of Electronic Media and the Internet on Print Media

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The Impact of Electronic Media and the Internet on Print Media New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which “Bloggers” have influenced traditional journalism will also be explored and how this has affected the journalism profession. In addition, the negative impacts of how the electronic media is being used as a political forum will also be investigated. Finally, the…show more content…
It has been reported that the future of electronic information is not embraced by a lot of the news media as free interactive services generate low levels of interest with pay-per-call services as the main source of revenue. However, Rupert Murdoch saw the opportunities offered by new technology, and through diversification created an international press, followed by a television domain, creating a truly global media empire (Shawcross:1999). However, other print media have resisted being fully represented on the web. Interestingly, reports claim the traditional newspaper will continue to survive due to common factors such as the much loved writer or columnist, local community news and the personal link to world news (Fulton 1996). However it could be argued that these same factors are applicable to the internet. Melinda McAdams, a primary contributor in the setup of the Washington’s Posts online service, recognizes the above mentioned factors also support the internet inferring "a person with a lot of on-line experience thinks more about connections, organization, movement within and among sets of information, and communication among different people" (Fulton:1996) demonstrating that the similar relationships can be formed with journalists over the internet. Furthermore, as the World Wide Web provides an interactive stage, the accuracy and legitimacy of news items could be

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