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The Impact of Employee Satisfaction on Business Outcomes

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Introduction
Let me tell you a little story. Randy, who works for Gunderson as an equipment designer, is an unhappy employee. He has worked for Gunderson for 16 years, first starting out as a AutoCAD designer, drawing freight trains for manufacturing, and moving into an equipment designer position, designing braking systems for freight trains. He has been unhappy in his job for the whole time because of the divide that he feels with his boss. He doesn 't have a university degree, and his boss respects him less than the people who have an engineering degree, even though he has studied all of the theory related to braking systems, and is among the best AutoCAD users in his group. Because he feels that his boss respects anyone who has a …show more content…

Because employees in service jobs often interact with customers, it is a valid question to ask whether employee satisfaction is positively correlated to positive customer outcomes. For front line employees who have regular contact with customers, the answer is yes (Robbins 89). The evidence states that satisfied employees increase customer satisfaction and loyalty. The likely reason for this is that satisfied employees will tend to be more upbeat, friendly, and responsive, which makes customers happier. Also, because satisfied employees will have lower turnover, customers will develop relationships with the same familiar friendly faces, which helps bolster customer loyalty (Robbins 89).
In conclusion, there is a strong correlation between employee satisfaction and engagement and customer satisfaction.
Market Share
Market share has a strong link with the amount of revenue generated. Market share has a high importance in my industry, which is electronic design automation (EDA). The big three companies in EDA (Synopsys, Cadence, and Mentor Graphics) lead in the big niches, and most of the revenue for each comes from established leadership market positions. Once the market leadership is established, users rarely change vendors for a software tool until it totally fails. (Rhines 3). Also, for the big three companies in EDA, approximately 70 – 90 % of the revenue comes from segments where the company

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