The Impact of Green Marketing Strategies on Business Organisations

5322 WordsMay 16, 201222 Pages
The Impact of Green Marketing Strategies on Business Organisations *Tanushree Shrivastava Research Scholar(IIPS, DAVV, Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader, IIPS, DAVV, Indore Mobile 9425349044 Purnima4@rediffmail.com The Impact of Green Marketing Strategies on Business Organisations The purpose of the study is to examine the impact of Green Marketing Strategies on business. The research objective is how do companies choose their Green Marketing Strategies? To fulfill the objectives of this research paper, a qualitative case study was conducted in different companies. Interviews allowed to author to gain insight as how companies choose green marketing strategies and for what…show more content…
A. Green – Setting New Standards: These activities focus on applying a classic marketing approach to greener products, brands and companies. Greener means greener than the product/service/idea of the substitutes and competitors. These companies have got their act together and have modified their supply chain, sourcing, distribution and so on. The result shows mainly in the commercial outcome. Sustainability targets are constantly updated and therefore companies must do the same. The key is to be truthful about what you are doing, committing to and even how you are fixing what was not right before; stay away from any form of greenwashing. B. Greener – Sharing Responsibility: Targeted at inciting more enthusiasm about a product than just to say “buy our brand”. It involves giving the consumers a chance to contribute and participate by sharing the responsibility with them. The result is a bigger outcome than just
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