The Impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc

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Google Inc. 1 The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc. The mission statement of Google Inc. shows its concern for the most important stakeholders that includes customers, employees, supply chain members, investors, and the society in which it operates. The mission and vision statements express the company's aims and objectives which it wants to achieve in the long run. They provide a strategic direction to the organizational members so that they can perform their responsibilities according to that direction and contribute to the organization's success and prosperity (Google Inc., 2013). Similarly, each and every stakeholder has an important role to play in the success of Google Inc. in its industry. For example, the suppliers and vendors provide it raw material and technical services that are needed to manufacture and render technological products and services to the final customers. The employees in different departments like Sales and Marketing, Finance, Research and Development, Internal Control, Supply Chain, etc. perform their responsibilities in an effective and efficient way in order to enhance the company's competitiveness and level of productivity (Google Inc., 2013). SWOT Analysis of Google Inc. A. Analysis of the Internal Environment: 1. Strengths: Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in
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