The Impact of Morality, Religion, and Law Upon Advertising Essay examples

The sexual behaviors religion deems moral, the levels of scientific understanding in sexual matters and what the media deems sexualy ideal all profoudly influence how a society view and behave with regards to sexuality. For example, if religion being a primary influence in a society deems sexualy activity to only be appropriate between a monogamous, married couple, and should only be talked about between those couples, then it’s likely individuals within that society will hold very conservative views on sex. Additionally, in a society with poor scientific understanding of human sexual behaviour and function, will be a perfect breeding ground for urban myths and misinformation, such as the idea that a woman’s hymen breaks when she loses her virginity. Conversely in a society where media is the primary influencer, of the society promotes and propagates objectifying views of women’s body, it’s more likely that the majority view of sex in that society is that it’s something that’s done by a man to a women, and that giving sex to a man is (or is one of several) a woman’s primary purpose.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Dominance over woman is also a huge role in violence in advertisements. The dominance over women is brutally shown in this advertising of the women in the diagramed picture. In a society in which violence against women is normalized, this ad is accepted and considered. This means that it has become a normalcy to see a women naked in an advertisement. In places where this ad is shown, millions of women and girls are raped, beaten, and trafficked

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

    The founders of America believed that a popular government and its laws necessarily rested upon an underlying moral order that preceded both the state and man-made law. They referred to this transcendent moral order in the Declaration of Independence as "self evident truths" and "the laws of nature and of nature's god" (Barr pg. 211). For a republic to work, the founders thought, the people had to internally guided by commonly shared moral values. The founders viewed themselves as launching a great experiment: Could a free people retain a moral culture that would promote the self-discipline and virtues needed to restrain corruption? "We are still, in many ways, 'the shining city on the

Advertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of “sex sells”. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboards, magazines, radio ads, or any type of media targeted at the mass majority of people. Every where a person looks there seems to be some type of advertising based on sex. The illusion of making one feel they want, need, or cant live without

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

The science behind advertising is something that is carefully crafted and a lot of thought research goes into it. When a company is trying to promote their product they have to come up with an ad that sticks out and catches your attention long enough for you to consider buying their product. One big factor they have to consider is who is the audience in particular they are trying to lure in. For example, if a sports drink company was trying to appeal to boys they would probably show boys playing something like football tackling each other and getting muddy because football is considered a male dominant sport and getting dirty and being tuff is just what is generally thought of when it comes to boys

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

Brainwashing and Mind Control are “best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice” (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. There are extensive similarities among the political and economic standards that cause negative impacts on society, as a result of adopting these mind control tactics. As Malcom X pointed out, “The media is the most powerful entity on earth, because they control the minds of the masses”.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Now the wind of technological advancement is blowing all around the glob. Our life become so much easy and comfortable. For the sake of explosion of new technology, media, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only fact is the transparency that is needed. For the sake of motivating advertising, public relations, and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers the institute for advertising (IAE) was created.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

The advertisement is a watch advertisement by Panthère de Cartier, Panthère de Cartier watch (medium size) in yellow gold. Cartier’s Panthère watch is a merge between a watch and a jewel. It contains 18-karat yellow gold and it made in Switzerland. Cartier can be described in a few words – classic, cool and chic. A huge range of watches has been produced by them since their founding in 1847, including the Tank, the Ballon Bleu, the Santos, Roadster (RIP), and finally the Panthère de Cartier.