The Impact of New Media on Pr

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Both have their respective advantages as well as disadvantages. But to neglect or ignore one for another would not be the ideal way because each form has its own significance. The books, for example, cannot be replaced by television, while the attraction of internet and web cannot fully overtake the charm of newspapers and magazines. Moreover people working in different media fields and their livelihoods would be affected if any media suffer a setback. But at the same time one must also be ready to accept the reality that with time it would become difficult for old media to survive in the new "digital" age. So, for its survival the old media must make use of new techniques and technologies to upgrade itself and also try to keep intact its genuineness which by no way is an easy task. But still we can try. The production of the e-books, e-newspaper and internet radio are some of the successful efforts to assimilate the old with the

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

According to the course text, “new media is made of up devices and capabilities surrounding digital and internet technology that are categorized by interactive social media and multimedia content (Surette, 2015).” Based on how new media is characterized, I think that the influence that new media has on this story is that it allows for this information to be easily and quickly shared with

Taught by Jeff Rhoades in room N206A, The digital media is a learning communication, information and technology class taught through 7 different classes. The digital media class learns about Journalism and Film making, Rhoades has taught 10 years as a teacher in Oregon, 6 of those years teaching digital media, Journalism, and film making. A student can take digital media at the start of any quarter by just switching their classes. One student picked digital media because they wanted to learn a new perspective on film making. Everybody else just got thrown into it. Digital media is important for students because it teaches them about modern photography, film making and journalism. Mr. Rhoades teaches digital media because it matches his master’s

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

This paper sets to vividly outline the tremendous innovation that the media has seen over the years. It explains the advantages and the disadvantages that can be derived from these innovations. It brings forward the fact that media innovations have a close relationship with process, product, paradigmatic, position and social innovation. Innovation involves a vast degree of novelty as can be seen from this paper. It also explains important impacts of innovations in the social media; opportunities available in the market and behavior of the users, company strategy, vision and leadership, structure of organizations, resources and capacity, technology, industry norms, regulation and lastly, culture and creativity among others.

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

A simple tweet or a facebook post is far removed to the media my parents accessed many years ago. I have been long fascinated by the way media has developed around me and the role I play in the evolution of it. Production of digital media not only excites me, but challenges my very being as I am only a minor part in an ever developing media world. The evolution of media stemming from technologies and innovations which are changed, adapted and evolved everyday brings a whole new level of relevance to the core of the course. The many facets of technological media has changed the way we live, the way we communicate and the way we interact as a society. Not only does it allow me to be creative with my digital designing, but it also allows me

Old media is the idea of mechanical and analogue methods of conveying media while new media is the idea of digital and binary ways of conveying media. For example if you look at the old media newspaper it was a psychical object of the days before computer technology but has now been digitized into the new media format by being made available to read through digital devices like smartphones and tablets. New and old media are currently living in a mid way state due to its early days, by this I speak of the idea of a digital native and a digital immigrant, it is the idea that some people, the digital natives are born into this world of technology and adopt it as the way of life but to the older generations the digital immigrant technology is still to alien and new to them to adopt, so currently we have

The new media announces a new period of media development in the world over, it is the one that preaches the significance of new communications technologies. The new media is not just a kind of information technology but also part and parcel of the social being of man in this modern society.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.