The Impact of Online Shopping on Consumer Behavior

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

In recent years Online shopping has become a major trend in every market around the world. Consumers have increased the use of Online

The online shopping market showed a continuous growth in revenue and employment in the last years (“CBS Statline - Detailhandel,” 2016), but despite this growth there is also a heavy competition for market share going on. Webshops are trying to be unique and focus more and more on the benefits of online shopping and in the meantime counteract the disadvantages. Research showed that the main reasons for consumers to make online purchases are convenience and enjoyment (Childers et al., 2001). These factors are strong and accurate predictors of the attitude towards online shopping. Improvement of these factors will improve the attitude of the consumers towards online shopping and so the chances that consumers will shop online. In this chapter an overview the advantages and disadvantages of online shopping will be given.

Web based shopping is one of the best parts of the web today. By shopping on the web you will have the capacity to appreciate many advantages, some of which are clear as crystal, others that are not all that obvious. With this article, we will start with the less clear advantages of internet shopping. Many individuals are unconscious that they can spare significantly more cash by shopping at an online retailer. Just as genuine retail establishments are dependably in rivalry with each other, so are online retailers. They all battle among each other with a specific end goal to offer purchasers the best arrangement, so as to draw them to their items.

1. INTRODACTION: In the modern world, shopping through the Internet becomes extremely popular between the consumers. The reasons behind becoming so popular are instead of travelling around the world to get a specific goods, now you can get it through online shopping and save time, get different variety of goods, easy to access and to pay through credit cards. The online shopping recently became one of the regular behaviors of the Internet users, especially in Saudi Arabia. The amazing growth of the Internet users, lead to an incredibly increase of the online shops. In the united state, 79%of the Internet consumers shops online. Also, The highest percentage of consumers using the online shops is in Korea. Almost 99% of Korean Internet population

The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

Pavlou & Stewart (2010) establish website’s design and its features most influencing and striking factors. Other aspects were notable as feedback, discount, from previous customers, less rate and quality of product. Findings regarding the demography of shopper were interrelated with the age and attitudes towards online shopping it had showed that youth university students were found keen to shop online.

Internet affects the market deeply. Internet marketing is the simplest way to buy items using the internet. Companies advertise the goods on their website to make people able to buy items they need. Internet becomes likely to be the heart of marketing strategies. There is remarkable change in the number of e-commerce enterprises selling goods online. Many business models are using the internet to promote

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.