The Impact of Reduced Branding on Consumer Choice

An article about the importance of branding reads “brands were invented to protect consumers, not to exploit them. Initially they served as a visual badge which guaranteed a certain level of quality and simplified customer choice” (Gieske, n.d, Page 7). We can learn from this how branding helped consumer to choose between products and represent its quality. Today branding is often used to increase the value of products, and less importance is played on the quality.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Branding in a business is important as it shows the reputation of the business. The importance in the buyer’s behaviour can affect the businesses sales, as it can increase or decrease their sales. Consumers are responsible factor for the sales of any products or services, so when a new product is being released in the market, understanding consumers buying behaviour becomes very essential. The business has to study and understand the

A brand is a name or symbol used to identify the source of a product. When developing a new product, branding is an important decision. The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the consumer. There are three perspectives from which to view brand equity:

Most of the time consumer uses the preference of their five senses and sometimes retrieving information from their past purchase. Notice that in any of those ways, packaging has the impact. The role of packaging has increasingly raised its bar to one of those significant tools for marketer’s to attract consumers. Packaging acts as a silent communicator, salesman and outfit for the product. Some products wear more expensive outfits than others depending on what marketers is trying to emphasize for their target audience. Orth, Campana, and Malkewitz (2010) stated that designing packaging is an essential part in anticipating a brand image. Sometimes it is designed to carry an impression of being a high quality product while some other time it may design to signify that the price is affordable Orth et al., 2010; Ahmad, Billoo; Lakhan (2012). Consumer’s first impression when encountering product is crucial. It can upgrade or damage the brand. Abrams, E. (2010) stated in “Brand Identity meets Economics of Scales,” that everything seem on the store’s shelf designate the first impression of the brand to consumer. The major cause of success of both brand identity and economics of scales is the brand itself

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Trailers or advertisements for movies in 3D are shown increasingly at movie theaters. No longer are surround sound and high definition sufficient for sophisticated viewers. With the advent of new technology and new ways to film shows and movies, television makers are looking at ways to improve the viewing experience. Enter the 3D HDTV set, which retails anywhere from $1,500 to $8,000 with battery- operated 3D glasses that cost around $200.

There are no studies which touched on the topic of “loyalty” to hotel brand in Riyadh City in the Kingdom of Saudi Arabia but there are some studies which had discussed the “loyalty” to a brand in other production sectors. For example, the study of (Salh, 2010 ) as it aimed to study the psychological and social factors and its effect on loyalty of mobiles’ buyers to the brand as the study concluded that there is relation between the psychological and social factors of user and mobile brand. The study of (Hasen, 2017) aimed to know the factors which lead to prefer a specific brand and concluded that there are several factors of preference of a specific brand such as quality, price, specifications and mental image of the brand. The study of (Al-Zabi, 2013 ) strived to examine the effect of concepts relevant to the nature of purchasing decisions, mechanism to make these decisions, methods of its evaluation, explain the types reference groups which affect purchasing decision of consumer of automotive goods and identify the types of effect (informative and standard) and degree of their effect on purchasing decision of consumer of automotive goods. The study of (Al-Khusroom, 2011 ) aimed to know the effect of perceived difference and perceived quality of on consumer’s loyalty to a brand. The study concluded that there is big effect of perceived difference which is created by brand in consumer’s mind in his loyalty towards this brand. Also, the perception of

This research investigates the impact of Brand Loyalty on consumer preference. Independent Variables selected for this research were Brand Image, Brand quality, Brand perception to explore the impact of these independent variables on Consumer preference (Dependent variable). For this purpose, Primary research has been conducted. The questionnaire survey for this research study was administered among the population mainly at the different Universities. For this research study, a sample size of 250 respondents has been taken into consideration. University students constitute the sample for this research study using random sampling (non-probabilistic) used as a sampling

Different authors have given many ideas, perceptions about those factors according to their experiences. Henceforth, an explanation about each factor and the relationship of each factor with the brand loyalty based on prior studies can be shown as

ABSTRACT. Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations, and brand trust. Emergence of brand trust as a new dimension instead of brand awareness complies

The consumers in 21st century are very much brand conscious in whatever or wherever they purchase the products or services. The word brand comes out of the value of the products is higher among the existing products or the services (O’Reilly, 2011). The branding has unique feature which differentiate it from the other products and buyer of which also separates from the

Corporations need to sell their product if they want to survive in the business industry. Consumers are aware of what they desire, dislike, and for the most part make their choices accordingly. For those that cannot decide as easily, there are many choices of different brands of the same product sold by different companies. When a corporation puts their label or name on the product, it is called branding (Klein 778). That is the way of consumerism and a way to make a product more tantalizing, is to think of extraordinary marketing concepts. This essay will discuss corporate brands and the effect on consumers, then, the paper will examine the concept of Neuromarketing. Corporations are not forcing anyone to use their product, but they are trying to capitalize and make themselves a household name.

Every one is a customer at one time or another. Production continues to increase just like customers increases day by day for goods and services that give value in return for consumer’s money. Although there are lots of components and elements that influence customers to support and buy the product and one of those ways is good marketing strategy. Good marketing functions raise competitive rewards to a firm which leads to be a magnet to the customers.

The authors indicated that their research was one of the first to study the impact of brand placement characteristics on brand attitude, and the effect of brand recognition in this process. They conducted a thorough literature review and developed eight hypotheses regarding the following: the effects of prominence on brand recognition and attitude, the impact of plot connection on brand recognition and attitude, the interaction between prominence and plot connection, and the mediating role of brand recognition in brand attitude