Essay on The Impact of Retail Atmosphere on Consumer Behavior

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

Colors are linked to emotions. Danciu claims that companies can mix the colors in such a way that grabs the consumer’s attention and persuades the consumer into purchasing their product. People often make judgements based on color, whether it is skin tone or colors of the rainbow, so the concept of mixing colors to persuade a consumer is not far-fetched. According to Ciotti, in a study titled

For example, more stores in San Diego are stocked with tourism in mind, not all items are practical for daily living. When Daniel stops at the convenience store on his way home from work he typically does not see a full range of products. Usually, Daniel purchases candles to make his home smell good. Candles make up more than half of the air care sales, so this is common consumer behavior (Kraushaar, 2015). Being in a metro mix area controls the store size and contributes to the higher price ranges. This affects how and where Daniel purchases products.

Appropriate color schemes can attract customers to buy and colors also create a positive ambience and vibration and are likely to make your customers feel good and boost up their mood to buy products.

Colour matters in both commercial, and residential environments, which it can increase productivity, improve mood, make rooms seem smaller or bigger, promote socialisation, reduce the effect of glare and low light,

The purpose of doing this project is to help owners of companies to use the color that attracts the most attention on their sign to help promote their store. If I figure out what color attracts the human eye it could really benefit these companies. This could be a quick and easy way to attract customers. It could interest people by making them look at the sign, which will make them curious and want to know more about it. My hypothesis is that if I test what color attracts the human eye the most, then yellow will be the color.

H4: a) Consumers' attitude towards the music and the four atmospheric variables affect customers' customer satisfaction at a) matching background music and b) non-matching background music.

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Recent changes in consumer trends are causing retailers to change the way they approach customers. Today’s customers want their shopping experience to ‘offer something new and unique, be stimulating and self-validating’. Additionally,

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.

Store environment could affect shoppers’ behaviors in several ways. Store environment also influences various stages of shoppers’ cognitive process inside a store, including attention, perception, categorization and information processing. For example, it has been shown that perceived waiting time varies with the valence of music and consumers’ categorization of a restaurant as a fast food outlet depends largely on the external appearance of the store .While the foregoing discussion is mainly concerned about the immediate effects of store environment, store environment may also have lagged or carryover effects on

     Not only would emphasise on the variety of colours but also the packaging of the product.

But this campaign failed to inspire any interest in the consumers and the company felt that the market is moving towards a commodity market where price is the most important differential. Asian Paints undertook a consumer research aimed at understanding the perception of consumers about the product category. The research revealed lot of interesting insights. Consumers felt that paints

Marketplaces in urban demographic settings attract a large number of buyers and sellers, which can be termed as market thickness. The co-existence of many shopping malls with traditional markets in a marketplace causes market congestion. This problem may be resolved by developing small kiosks for transactions and allowing consumers to test out customised products and services from the main stores The growth of market share for specialised retailers and large departmental stores depends on the size of the consumer segment in a given urban population. It is observed that consumers’ buying preferences become more diversified as the extent of retail stores increases within a