The Impact of Technology on Marketing in Nigeria

In order for a company to decide what marketing program will work, the company needs to have an understanding of how consumers make decisions. Consumers are quite unpredictable. So what might have worked yesterday or today may not work tomorrow. Therefore the marketers need to constantly improve their understanding of consumers and their behavior and form that adapt their marketing strategies to the changes in consumer behavior.

Technology- is a body of knowledge devoted to creating tools, processing actions and extracting of materials. Technology usage is accomplishing in our everyday activities. It is

What is technology? According to the dictionary, Technology is the application of scientific knowledge for practical purpose, especially in industry or the branch of knowledge that deals with creation and use of technical means and their interrelation with life, society and the environment such as industrial arts, engineering, applied science and pure science. We can also say that technology is anything that is created by humans to make our life easy and solve problem or anything invented after you were born.

The leading and best marketers across the globe have a major thing in common i.e. they have focused on the customer as the heart of their marketing strategies and practices. The modern marketing process basically revolves around the development of customer value and profitable relationships with customers. This process begins with the identification and understanding of the needs and wants of customers, detecting the organization's most suitable target markets, and creating an appealing value proposition that attracts

As was described from the above definition, there are skills that the company must possess if it’s to achieve the

In conclusion, the product will give details of target market profiles, behaviors and motivators’ for the organizational target

Which of the following is the least effective way to receive information on customer needs

Technology is the study, development and application of devices, machines and techniques to manufacturing and productive processes. Technology is developed in response to a human want or need. The acceptance of technology is determined by how well it satisfies people’s needs and how the technology impacts on health, wellbeing and lifestyle.

The task of marketing is to identify consumers’ needs and wants accurately, then to develop products and services that will satisfy them. For marketing to be successful, it is not sufficient to merely discover what customers require, but to find out why it is required. Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing’s goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer’s needs efficiently and establish a loyal group of customers with positive attitudes towards the company’s products.

According to Business Dictionary, (2017), technology is the purposeful application of information in the design, production, and utilization of good and services, and in the organization of human activities. It is significantly altering the hypercompetition. Technology has assisted Aetna to purchase bswift is a technology company that offers an online shopping platform for employee benefits. Aetna made this buy to advance their consumer vision as well as to transform the health benefits industry to a retail model that is consumer-centric, affordable and convenient.

Technology is "the use of scientific knowledge for practical purposes or applications, especially in an industry" or in our everyday lives. Technology usually involves in using an equipment and that equipment can be very simple or very complicated to deal with. There are countless sources of technology available to us along with multiple variations being created. Since the nineteenth century to present day, the creation of technology has dramatically increased and improved. There are technical devices for almost everything, currently, our society is living off of technology, due to that fact that it makes any frequent task more convenient and effortless. Since the invention of the first mechanical computer designed by Charles Babbage in 1822, our society that we know today has come to be.

Technology is a collection of techniques, skills, methods, and processes used in the production of good or services. The term “technology” has changed significantly throughout the years and is a great factor in many people’s lives. Technology has built up to many unbelievable things over the last 200 years. We have new things coming out every year such as new kinds of phones and the google glasses that lets you go anywhere in the world with a click of a button. Bill Gates is one of many that has made life for people that work in the technology field a lot easier.

Over the years, technology has become a major part for a business and for an individual as well. Technology has become so advance that it has made a major effect for the staff as well as for the customers. New technology has helped in many areas such as data and information storage, advertising, transportation and communication.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.