The Impact of Tourism in Greece: Future Trends and Prospects.

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The impact of tourism in Greece: Future trends and prospects.

The aim of this study is to investigate tourism impact in Greece into the socio economic life, as well as for small and big businesses, since tourism is one of the most prominent factors of Greek development. The findings were very interesting, since it clearly appeared that tourism tendency will be a very dynamic factor over the next years , therefore, Greece as well as other tourist destinations, need to invest a great deal of money, human resources and resources in order to maintain its leading position to the tourist market.

INTRODUCTION Tourism is a dynamic industry, a cross –cutting sector which involves a vast diversity of products,
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(, 12/02/2008.)
Based on the differentiation of tourists needs and wants, as well as the economic crisis which diminished the buying behaviour, new trends have already been defined: • More and more travellers prefer to visit close to their home, destinations, using their car. • People prefer to make a break down to their holidays into Week ends, three day- vacations. • Business trips last vey few days. • The individual tourism is rising, whereas the massive tourism, as well as the organized tour packages are diminishing. (, 18/01/2008).
Based on the above points, tour operators, cruises and airlines, are going to be influenced, due to tourists change of behaviour. Nevertheless, there is already a trend showing that in the United States as well as in Western Europe, there is a tendency in satisfying the most demanding tourists needs and wants.
As far as Greece is concerned, the last two years, there was a record in arrivals, since the growth has come up to 34% , whereas there is a 13,5% raise for tourists, due to the new entry of American airlines, which directly or indirectly link Athens to big American cities. Based on World Trade Organization of Tourism and Travel, there is an estimation of 15 million international arrivals, in Greece, over the next few years. Based on that trend, the
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