The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which
Online business using the internet has experienced significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million in 1995 to 2.9 billion in 2014. This world of interconnectivity has provided a way for people all around the globe to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity has helped to establish the foundation for a globalized community.
Conducting business online using the internet has continued to experience significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million users in 1995 to 2.9 billion users in 2014. This world of interconnectivity has provided a way for people all around the world to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity is helping to establish the foundation for a globalized community.
From its very inception, the Internet was intended to create a means for a secure, reliable communication network, with the strategy to connect people with data. Information that once stood evanescent and restrictive by one’s personal radius of influence, flourished into an evergreen and ever-spanning wealth of information. Alan Evans, Kendall Martin, and Mary Anne Poatsy, co-authors of Technology in Action (2016) state:
According to History.com, in 1965, ARPAnet, also known today as the Internet, was invented for military purposes. However, Tim Berners-Lee had a different intention for ARPAnet. He invented the worldwide web where information was accessible for anyone.
In modern times the internet is more of a necessity than a tool as it used to be considered. Companies from around the world use it to conduct their everyday tasks. Whereas before you would have to either show up in person or make a phone call, you can now just pull out your laptop or phone and deal with businesses all from the comfort of your own bed. One of the main benefits of this is that buyers and sellers no longer have to go through multiple different outlets to reach the end point of a transaction. Instead, they can cut out the "middleman" and become more streamlined and efficient reducing time and money spent (Technology, 2017). Not only does the internet benefit people to business interactions, it also benefits business to business interactions. It allows business to search for and procure work or services that may not have originally been as easily acquired. This business to business interaction is more valuable than the interaction of business to people (Technology, 2017). With all
In today’s world Internet has become one of the most important mediums of communication. It has become the lifeline of our survival. It has removed the entire social, economic and physical barrier and has immense effect on our day to day activity.
With the introduction of web browsers and the World Wide Web, a lot of entrepreneurs were able to launch their businesses online. These businesses were some of the most profitable businesses in the world during the 20th century but by the year 2000, a lot of the internet based companies had gone out of business (Gillies 245). The internet was becoming more than just a defense mechanism for the United States and way more than a business idea for entrepreneurs. As different types of computers were introduced and more and more people started using the internet, the functions of the internet also expanded.
The internet is a cyberspace of knowledge compacted to fit in to the palm of our hands. It has the power to connect us to people across the ocean, deliver food to our homes and even help us meet the love of our lives. However, this type of power comes with a great responsibility of its own. Nowadays, the internet has become a way to target those who are gullible or those who have limited knowledge of it. The internet now has had an especially big impact when it comes to children and sexual predators and other unlawful acts such as drug and arms trafficking. It is hard to believe that it has only been about twenty years since the internet has become globally accepted. However, this new generation has become entirely dependent on the web. Because of this, it has become a debatable on whether or not this un-limitless source of knowledge should be monitored by the government. But, when it comes to government vs the people, the answer is far from simple, but still clear. The use of the internet is the social responsibility of each and every person using it, but to eliminate unlawful acts related to the internet altogether, the combined efforts of parents, communities and law enforcement is essential. As a society, we will discuss how the internet has played a part in addiction, influencing children, criminal activities and responsibility as a whole.
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.
In the time it takes a person to read this sentence 684,478 pieces of content will be shared on Facebook, 100,000 people will tweet, hundreds of thousands more will “like” an Instagram photo…and that’s if they read very quickly (Marrouat). Today, many people use the Internet for everything. The internet has many benefits, anyone that has a computer with internet can find any information and can even add to it. That’s why the Internet is known as the collected knowledge of millions of people. The most popular tool of the Internet though, is its way for socialization. Socialization is referring to the way people communicate and how they do it. There are places where people can go to get in contact or stay in contact with others and places where people go to talk about their interests. Facebook is an example of a place where people can socialize and talk with friends and acquaintances or even join chat rooms. The internet is drastically changing the way people communicate and interact with each other. Because of this dependence on the Internet, our relationships with other people are diminishing.
Business has thived on the internet, internet business are able to reach a wider market "Through the internet, a business of any size can compete in the global marketplace. In fact, on the internet, the size of an organization's operation makes little difference because the internet is an open environment. " because anyone has access to the internet businesses can reach anyone also giving the customer a wider choice of products.
The Internet and Web development have been the most exciting developments in the field of information and communications technology in recent years and has a greater impact on the way on doing business. . Electronic commerce has added a whole new dimension to discussion of business relationship (Morgan and hunt 2003). Electronic markets have become increasingly popular alternatives to traditional market forms over the last few years. Electronic markets can be used either to create new markets or to strengthen existing market, electronic market reduced the transactional cost of buyer and seller.(Hogeune & Theodre ,1996). The Internet 's World Wide Web
Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;