The Impacts of Fast Fashion and Technology on the Fashion Industry

1431 Words6 Pages
This essay will discuss Fast Fashion and the Impact of Technology. I will focus on the different levels of the market, the effect of fast fashion on fashion design, how copying effects high end designer brands and the impact of technology on the fashion industry.
There are three different sectors in the fashion industry. These are Haute Couture, Prêt- à-Porter (Ready to Wear) and High Street (Mass Market.) There is a huge difference between the three sectors ranging from the cost, manufacturing, design and its customers.

1. Haute Couture
Haute couture can be referenced back as early as the 1700s. Rose Bertin, the French fashion designer to Queen Marie Antoinette, can be credited for bringing
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2. Prêt- à-Porter (Ready to Wear)
‘Due to technological advances, military uniforms were the first ready-to-wear garments to be mass-produced during the War of 1812.High-quality ready-to-wear garments for men became generally available soon thereafter, as the relatively simple, flattering cuts and muted tones of the contemporary fashion made proportionate sizing possible in mass production. As female fashion was, at the time, still highly ornate and dependent on a precise fit, ready-to-wear garments did not become widely available for women until much later’ (Hollander 1992, p27-33).

Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people.

They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers.

3. High Street (Mass Market)
High Street fashion is the most popular and most affordable way of shopping that there is as it is a lot more cost efficient compared to Haute Couture or Ready To Wear. High street fashion would be shops such as
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