The Implementation Of Media And Communications Policies

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Within a few decades, many communication technologies grew from simply new tools that contributed to more efficient communicate to a central aspect of everyday life. These technologies have become “a culture-building instrument in most societies”(Madojemu, 2015, p. 1). For this reason, there have been a variety of policies put in place to regulate the presence and usage of these technologies. However, there is a tendency for certain forms of communication to receive more attention regarding policies than others. In Canada, broadcasting falls into the former category when compared to other cultural industries such as magazine publishing, sound recording, and feature film. Although there are policies already implemented to support Canadian video productions, if the goal is indeed to protect Canadian culture and film industry, these policies are simply not enough, especially when compared to government policies on broadcasting. The implementation of media and communications policies may occur for different reasons. In Mass Communication in Canada, it is stated these policies are established by “international regulatory bodies and national and regional governments to ensure that media serve not only their owners and content creators, but individual citizens and society as a whole”(Gasher, Skinner and Lorimer, 2012, p. 185). This means that these policies are generally put in place for the benefit of the citizens. However, the impact may be directed at different areas in the
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