The Implementation Of Media And Communications Policies

Canada as a nation has been striving to characterize itself as more ?Canadian? for decades. This has included numerous struggles and events such as protests, bans, and the creation of the Massey Commission, to encourage national development in the arts, and support major companies like the Canadian Broadcasting Corporation (CBC) and National Film Board (NFB). However, this has not been an easy task for the Canadian government, as major influences from below the border (the United States) have been captivating the Canadian audiences by large. American media has had a momentous revolutionizing effect on Canada, even through efforts made to define Canada with its own cultural identity.

The recent Canadian Radio-television and Telecommunications (CRTC) (2013c) 'Broadcasting Regulatory Policy on the Distribution of Canadian Category C national news speciality services' marks a new regulatory approach to distributing competitive news and sports programming in Canada. This policy is a response to Canadians' concerns over consumer choice due to program bundling and an inability to select news and sports programs on a stand-alone basis (CRTC, 2013c; CRTC, 2014). Based on the Commission's public notice on 'Regulatory Framework for Broadcasting Distribution Undertakings and Discretionary Programming Services', the new regulation demonstrates an effort to reduce national news and sports program regulations and to

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

Policymaking is a political process which is affected by various social and economic factors (Hofferbert, 1974) and media systems play an integral role in shaping the social context in which policies are developed. Through the media, citizens learn how government policies will affect them, and governments gain feedback on their policies and programs. Media systems act as the primary channels between those who might want to influence policy and the policymakers '' controlling the scope of political discourse and regulating the flow of information. Textbook policymaking follows an orderly sequence where problems are identified, solutions devised, policies adopted, implemented, and lastly evaluated (Mazamanian & Sabatier, 1989). In reality,

It’s a pretty standard sociological equation that Canada has mastered. Free market proponents seem to think that if Canadians want US media, they shouldn’t have a legal choice, and should be forced to accept the violence and crime that seems to follow it. The argument goes that it should be an individual’s choice to view these things and they should also have the decisiveness and discernment to know what is acceptable in society, which makes sense, however, Western influence has a tendency to flood markets without leaving much of a choice in how to make such a decision. Thus, those who would wish to avoid such smut would be forced to see it every time they leave the house as we are here in the

Tremblay uses some significant points to establish his argument and prove his position and opinion. The first issue he raises is the presence of American programs on Quebec television, where he mentions that about one third of the total television supply is of foreign origin mainly American, which is not so bad but he does reveal that the presence of foreign products is much higher in Canada compared to the United States. He also states that during the evenings, between six o’clock and midnight, the situation is even better because “the proportion of Canadian content attains 73%”6. He mentions that the French-language television stations for the most part, respect the “Commission’s regulatory quota fixing a 60% minimum for Canadian content during prime time”7. The part that Canadians should be concerned with is the area of entertainment, particularly drama programming such as series, films and cartoons. He indicates that the percentage of drama programming broadcast produced locally by francophone Quebecois television stations decreased from 16.9% in 1982, to less than 10% in 1989, which is quite a significant plunge. An entertainment sector that is really vulnerable to American culture is the production of films. In 1990, Tremblay states that according to The Social Communication Board, compared to 55% American films, there were

However, theorists contend that the news media has a much larger role in shaping the way members of a society think and behave. For example, Wilson and Gutierrez argue that the news media plays a central role in defining society (by virtue of its surveillance and informer functions) through the reinforcement of standards, norms, and values. 4 Likewise, J. R. Ponting, in his analysis of stereotyping of Aboriginals in Canada, notes that the news media imposes a culturally racist model of Canadian society by using ethno-specific values and norms. 5 In addition, Todd Ferguson, a Montreal-based social activist, argues that the news media constructs status quo reality through the process of legitimisation and reinforcement of standards and norms. 6 That is, the media transmits and reinforces culturally specific standards (i.e. beliefs, images, norms, and values) by selecting value-laden news coverage.

The U.S.’ negative dominance has been so damaging to Canadian culture that the Canadian Radio-television and Telecommunications Commission, also known as the CRTC has had to step in and implement laws under the 1991 Broadcasting Act of Canada (Branch, Legislative Services). The CRTC says, “One of our goals is to ensure that Canadian broadcasting content meets the needs and interests of Canadians by delivering compelling, high-quality Canadian-made creative content from diverse sources on a variety of platforms (“Content Made by Canadians,” 2016). The role of the CRTC is to ensure that the United States, being the mega country that it is does not overshadow Canadian talent and does not limit the opportunities that Canadians may have when

The media could be determined a tremendous and powerful weapon. If used properly, it can provide society with great benefits, but if used in negative ways, it can destroy. In a modern world where information can spread as fast as wildfires, a reason to monitor or limit types of media appear rational, but along with that, irrational cases still exist. This argument has circled in the United States for a while and a decision needs to be made. Parents and citizens around the United States think concerningly about what our eyes witness on the news, in stores, on billboards, etc. When the government determines what appears in the media, it not only belittles citizens, but it denies the First Amendment, which states the basic rights of an American. Censorship of the media, as displayed in 1984, clearly exhibits the violation of the First Amendment, rightfully given to the citizens of the United States, by the founding fathers of this country.

Canada is considered to be a cultural mosaic, where all cultures are embraced opposed to a melting pot where it is expected to adopt one culture. Government regulated media is more favourable than policies based off of self-regulated solutions when addressing Canada’s media industries and cultural needs. Canadians place importance on national identity and without government regulated policies, the content in the media would have minimal Canadian information. According to the Aird Commission, when Canada’s media was operating through private enterprise, many stations expressed conflicting content, however, with state regulated media, broadcasting allows the nation to have a unified vocation. One unified message being sent to the nations citizens is more beneficial than multiple broadcasts on differentiated and insignificant information.

IN AT LEAST 150 TO 350-WORDS, WRITE AN ESSAY RESPONDING TO THE DETAILS OF THE FOLLOWING THREE QUESTIONS AND STATEMENTS:

In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

The media regulation in the U.K. is more extensive compared to the U.S. Ofcom is an independent regulator and competition authority across television, radio etc. The PCC, also an independent body, deals with complaints from members of the public about editorial content of newspaper and magazines. The behavior of media is far more regulated in Britain compared to the U.S. In U.S. the views can complain about the content to individual media outlets but in Britain the complaints are published on various governmental website making it more visible. This means that the impact of government regulation is more evident in British media than in the American media.