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The Implementation Of Yield Management

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Yield management is a management system widely used in the service industry, especially in airline companies where it emerged in the late 1970s. Considering that seats in an airline company are its stock, revenue management is based on good management and a good distribution of its stock, the aim of YM is to sell every available seat in the stock of the company with the best price in order to obtain the best possible results which maximizes the global revenue at the end.

Even though Yield management might it be seen in many previous studies as an effective and beneficial system for the airline companies, such as (Barry C. Smith, John F, 1989.P67), (Kimes, 1989, P 15) and (McGill, J. and van Ryzin, G. (1999), 33(2), pp.233-256), the negative and positive impacts of the implementation of yield management in the airline industry remain poorly understood. Successful yield management implementation can be the most important aspect in distinguishing between success and failure of the system and make the difference between profit and loss of the company. The aim of this essay is to evaluate Yield management in airline companies by suggesting some advantages and disadvantages of using this system in the airline industry. This essay will be conducted as follows: 2.The definition of Yield management 3. Yield management techniques 4.Yield management problems 5.Evaluation (the advantages and disadvantages of using Yield management system in Airline companies) and 6.Conclusion.

2.The

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