The Implicit Personality Theory Is Developed By Lee Cronbach

883 Words Jul 26th, 2015 4 Pages
The implicit personality theory was developed by Lee Cronbach in the 1950 's. This theory explores our tendency to link personality traits in other people (Vohs). For example, one may believe that because a person is extroverted he or she must also be intelligent. This may not be the case, but other people still let this belief influence their choice in friends and employees. This can be problematic if your assumptions are wrong and you associate with the wrong friends or hire the wrong employee. Implicit personality theory can be broken into two specific types based on social psychology research. The first category is called the halo effect, this refers to the tendency to see one good or bad trait and assume a list of other good or bad traits must follow. This can cause people to stop looking after just one trait (Vohs). This is especially problematic for job interviews and performance reviews. Employees may be unfairly fired or promoted based on the assumptions of another person. The second category deals with our assumptions that physically attractive people are better than those who we believe are less attractive (Vohs). We do not take into account that beauty is subjective and that these feelings out superiority are not universal or even true. We also do not get to know the person well or take their merits into account. You may hire a person you are attracted to because you assume he or she is intelligent and warm, but in reality this person is less than…
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