The Importance Of A Brand For An Organization

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

While bad customer service may make you lose customers at a steady rate. It’s harder to replace a customer than it is to keep a customer. So as you can see, in the above listed details, practicing and encouraging good customer service is important.

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

Brand strategy is of upmost importance when it comes to customer visualizing a company. Branding is critical to the company as well as the product. The company brand embodies what the company is about,including the product (Hatline, M.D. & Ferrel, O.C., 2014). Branding provides the company with leverage when it tries to enter new markets Whether that be new locations or new product offerings (Douglas, S. P., Craig, C. S., & Nijssen, E. J., 2001).

customer service is a skill you use daily, it is in almost everything you do each day. in order to provide great customer service in the workforce you need to learn all of the basics, provide helpful information and always follow through. customer service is the key to the future of many

Significant studies concerning customer service in the Healthcare industry provides evidence of its value and how it builds patient or resident trust (Cox & Cook, 2017). Excellent customer service should be the top priority to any industry, especially in health care because that directly deals with the customers health and care.

Good customer service is the foundation of a cohesive, well run business; good customer service is tailored around the needs and wants of the consumer. Providing a level of service like this means paying attention to the customers needs and wants and delivering the product and service in a manner that makes ordering procedure as simple as it can be, doing this acts as a catalyst for profit in that it entices customers to return meaning they will know your product and save money in marketing and advertising (Hurlbert W., 2007) and spread the brand awareness and attract new customers through friends.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

There 's no getting around the fact that customer service is important to any business that wants to succeed. The quality of service that a

Customer service is a service a person receives before, during and after purchasing the item. The success of a company partially depends on the customer service they offer, which can make customers spend more, give a positive review or even be a frequent customer to that business or organization. A company that values customer service spends more time and money training their employees on customer services or taking feedbacks on their services from the customers.

Since+ the global economy embraced customer service, issues regarding levels of customer service have become more prominent in service organisations. Even now there are organisational managers with no training or knowledge of how organisations in the service sector require a high level of customer service. This is ignorance of the fact good customer service can create a competitive advantage; increase profit; efficiency; and increase staff and customer retention and satisfaction. Based on comprehensive reading and research, this essay looks at examples of three service organisations and shows how many of the difficulties faced by the service sector are caused by a lack of awareness of, and training in the importance of excellent customer service.

"Our attitude towards others determines their attitude towards us. " Earl Nightingale, Author and Motivational Speaker. Excellent customer service is more than what you say or do for your customers. It also means giving customers a chance to make their feelings known. (SMALL BUSINESS ENCYCLOPEDIA Customer Service, par 1, 2015) I am a big critic when it comes to customer service because I know what it takes to deliver the service everyone deserves. To have a successful business you need to know how to treat people with respect and know how to give excellent customer and in return you’ll get the satisfaction of gaining the trust and respect you need from your customers and the chance to grow your business. I also seek ways of

Nowadays, the customer service is extremely perspective and could be a great way to stand out against the background of your customers. Perhaps this is one of the advantages of small enterprises ,because anyone, who emphasizes on customer service will be able to compete with large companies that, in turn, offer a diverse range of products, lower prices and other prerogatives that others can not afford. But many small enterprises still inferior in quality customer service. So, there is a logical question - why? Analyzing this issue more deeply, I can clearly establish that the main reason is their incompetence. Scientific evidences prove that small enterprises lack of, at least, one of the main aspects and those aspects are : value, customer and cost. In order to improve customer service at the highest level, at first, we must carry out numerous social surveys, and “walk hand in hand” with modern technology. A good advice for successful businessmen will be to compare the competitiveness and the ability to put yourself in the consumer shoes and thus learn about his needs. Equally important method of improving the customer service is the consistent implementation of new technologies, strategies and exchange of experiences with other people in customer service, especially in leading and successful companies such as: Disney, McDonnalds, Ford. Issues in the customer service area are particularly relevant nowadays as any business rests on the relationship between people. Perhaps

The purpose, consistency, emotion, flexibility, employee involvement, loyalty and competitive awareness are the most important aspects to marketing and branding your business.