The Importance Of A New Leader Elected Or Placed At Office Within The Countries Of The World

Coca Cola is the leading manufacturer, marketer and distributor of soft drinks in the world. With domestic market nearing saturation, the potential for growth lies in international markets. In recent years, economic, political and social changes have made the global environment more uncertain, forcing Coke to reevaluate its strategy, structure and culture to maintain a competitive advantage. The following is a dynamic analysis that tracks the evolution of Coke’s strategy from global standardization to a multi-domestic strategy that emphasizes national responsiveness.

Coca-Cola proved that the U.S. was a capitalist country. This put the U.S. as a nation valued by democratic societies and despised by communist societies. Because of Coca-Cola’s close association with the U.S., it became to be the embodiment of U.S. values such as freedom, democracy, and capitalism. Thus it made Coca-Cola also represent America’s influence and reach during America’s globalization.

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to

Sales in the United States are declining due to the public concern over sugar. Sales in Europe and Japan are flat, while markets in China and India offer up strong completion for Coca-Cola. Africa’s middle class population is growing at a steady rate, so the disposable income is increasing. This creates an opportunity for Coca-Cola to tap into growth opportunities (Natalia Cheverri 2012).

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

The Coca-Cola Company is structured on a global level with flexible adjustment features so as to comply with its regional markets sensitivity.

This section highlights a very important topic as it points out the current focus on the urban elite. The urban elite make up a relatively insignificant portion of potential customers worldwide. If companies can find a way to serve even the poorest of customers, growth potential would be practically unlimited and success all but guaranteed. The focus on lower pricing is an interesting and rather amusing point. Companies like Wal-Mart who have been chastised for their efforts to continually cut prices at all costs may, and more than likely have helped the global economy in the long run when it comes to cost cutting efforts because companies Wal-Mart deals with have already started to focus on how to be as cheap as possible.

Conglomerate Coca-Cola is a company that prides itself on being the world’s largest beverage company, and one who embodies the cross borders concept of international business by being recognised by no less than 94% of the world’s population is an undoubted success story. However, the company is not immune to the various political, economic, social and technological factors (PEST) that can affect their international operations and, in turn, the future development of the firm.

In December 2012 Mexican bottler Coca-Cola Femsa SAB finalized a deal to enter Asia, agreeing to buy 51% of Coca-Cola Companies production and distribution operations in the Philippines for $688.5 million. According to the Wall Street Journal “The acquisition of Coca-Cola Bottlers Philippines Inc. marks Coca-Cola Femsa's first move beyond Latin America, where it is the largest Coca-Cola bottler and a frequent investment partner with Atlanta-based Coca-Cola Co. in a variety of projects.” (Guthrie & Harrup, 2012). The distribution and warehouses of Coca Cola are growing immensely globally. Due to the ongoing economic slowdown of certain countries Coca Cola may have a short term effect on their business. Coca Cola Companies third-quarter earnings rose 3/9%. Though future quarters again, may prove to slow down. Chairman and Chief executive Muhtar Kent said on Tuesday that China’s economy is in the midst of a natural transition where the government is more focused on controlling

One big change that needs to be made is pesticide free water in the Coca-Cola products. Indians have a lot of trouble with making sure their food and water is contaminated, and things like this aren’t going to help Coca-Cola’s business because they aren’t going to want to risk their health. Indian’s need to feel safe and trustful of Coca-Cola that their products are safe for themselves. Coca-Cola made also need to use less Indian water in their products if that problem cannot be fixed. Whatever it takes for Indian’s to understand that Coke’s products are pesticide free is what Coca-Cola needs to do. The future of Coke in India is in the hands of

Coca Cola saw that a recent production barrier in Kenya and Uganda that led mango farmers to face market challenges. This was an opportunity to source some of their ingredients locally, after a demand from the middle class in the country for local fruit juice. A nonprofit named Technoserve partnered up with Coca Cola to create Project Nurture. They taught the farmers new agricultural techniques, quality management and even connected the farmers to wholesale distributors, this would reduce the chance for spoilage and waste and create a market for their mangos. As a result the farmers were finally connected to a market and supply chain that would provide income for a lost market. Coca Cola effectively helped increase these farmers wages by up to 142%. To many this was a road out of poverty and for Coca Cola, they were able to reduce their costs, increase leads and strengthen their reputation in these countries.

A way of gaining support across countries, Coca Cola developed, “Coca-Cola’s shaping a better future grant challenge”, which promotes innovative approaches that would bring positive change to the community around them. Coca Colas purpose for this program is to motivate young leaders to act on a social issue and bring change. As these individuals witness the social and cultural struggles that are breaking their communities apart. Those willing to take the challenge to help restore the community and its happiness, Coca cola is ready to back them up and be a part of the change. They will help “global shapers” get the resources necessary to accomplish the change they envision. Coca Cola’s take away from this is to spread the project of these global shapers all across communities facing similar struggles. Recent winners of the grant brought solar lighting to schools in Kenya, provided lifesaving technology for hospital patients

Coca-cola has also kept us alert, focused, and on on task which can be used almost everyday day at school or work. Coca-cola also helps with upset stomachs or when your feeling down and need a tasty and refreshing drink. Most importantly Coca-cola brings people together which helps build our soiecty and the American culture. In conclusion Coca-cola is one of the worlds most revolutionary inventions which helps dramatically in keeping you alert, helping you when you feel down or sick, and most importantly in social events which revoluzioned America’s culture and how are everyday lives

An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements, demographics and their importance on top of physical infrastructure, cultural differences, social responsibilities, ethics versus legal obligations, political systems and international relations, and technology while analyzing the influence of the Foreign Corrupt Practices Act as well as local, national, and international legislation. For a successful marketing

Coca-Cola declares their focus on three priorities: water, woman, and the well-being of the community. Access to clean water, recycling, economic empowerment, equality, education,