The Importance Of A Public Relations Agency

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

I am a top performer because I always have strived for excellence throughout college, which in turn allowed me to graduate a semester early. In addition, I held multiple leadership positions throughout college, including President of Lambda Pi Eta, the national communications honor society, my college's Student Alumni Association, and Vice President of my college's chapter of the Public Relations Student Society of America (PRSSA).

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

Marketing is often “associated with business…whereas public relations is practised across all sectors”. In the interest of the council area it was found that a separate PR firm would be beneficial to promoting interest in the cause and delivering well executed messages towards the public. According to Newsom, Turk and Kruckeberg, “it is the job of public relations practitioners to identify members of each group and determine how they relate to the practitioners’ organisations”. Therefore our findings have shown that your key stakeholders are the government, the tourism and hospitality industry, the local community, employers and miners in the local area, the media and investors. A more detailed description of this can be seen in Figure

5. Loyalty: A public relations employee should respect and maintain loyalty to the company for which he or she is working. That allows the employer to rest assured that the public relations professional is working in the best interest of the

Although I do not have specific experience as a public relations practitioner, my credibility comes from PR courses and extensive amounts of research into the position. Because of this, I have created a list of potential responsibilities that a PR practitioner will have if they were to be employed at J. Gregory Salon. This list comes from a survey conducted in 2010 by the Institute for Public Relations in predicting what the top duties for PR managers in 2015 would be. (Watson & Sreedharan. 2010)

The negative portrayal of public relations in media has created a bias for those entering the field and working in the field. This impacts society by giving them a negative view when they’re really just uneducated on the profession. My grandmother, being 85 when explaining to her what I was planning to do with my life I made sure that public relations sounded exciting and useful and that stuck with her and that is what she will tell her friends, and our relatives. But for example when someone researches on it and finds only negative things, they will spread that, they will repeat the negative things they read and the key terms like “ manipulator, schemer, controller” will be used and thought of pertaining to the profession. Media has an extreme influence on everyone these days, especially the newer generations to come. Why when looking for a future job would someone follow a path of something people view as negative? As a joke, As a wedding planner with no jobs? Media is ruining the reputation of public relations with its harsh assumptions, its movie characters with their easy, boring, unchallenging careers, and just uneducated people writing stories on how they’ve been “manipulated” by someone in the public relations profession.

To become a public administrator, you must have the ability to work with different people from different background, different age groups, and various economy classes. A Public administrator cannot be biased towards one group of people and turn around and be favorable towards the other. As an administrator, you have to be transparent to everybody that you encounter, even people that you will be working with, and people that you are working for. According to the publication, “Ethical Dilemmas in the Public Service,” by the Commonwealth Association for Public Administration and Management, describes that the ethical issue that government officials face in any organization is nepotism and bias. The reason why this event occurs is that some of the individuals in the public administrative positions are not transparent in the workplace and are also influenced by personal gain.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.