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The Importance Of A Successful Mission Statement

Decent Essays

Dan Heath, a speaker of the video, explains how to create a successful mission statement. He states that nowadays people prefer simplicity. For example, it is useful to replace some pompous or rude words with the simpler ones like present instead of serve or the word “damn” that should be undoubtedly censored. Likewise, the mission statement should not be too limited, for instance, Italian food instead of pizza should be offered to customers (FastCompany, 2010). More to the point, the food parlor might offer family entertainment that is associated with the integrity. In other words, it is essential to make words sound more concrete and precisely answer the question of why it is necessary to use that particular product (Hitt, Ireland, & Hoskisson, 2015). It is of paramount importance for the mission statement to reflect the fact that the company cares for the customers. What Does It Take to Create a Strong USP? Cupman (2015) notes the traits of a compelling unique selling proposition (USP). The author states that USP is what distinguishes the business from other B-to-B businesses in the corresponding area. First, the company should identify the target audience using the segmentation of the market. In addition to the segmentation according to the location or age of the audience, it is important to pay attention to details such as customers’ expectations. The key purchasing drivers are the next to be determined as they would promote the creation of the product value. The

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