The Importance Of ASPCA Advertising

Many ASPCA advertisements use a combination of different appeals to recruit people, specifically pet owners, to donate to their important cause, which is saving and rescuing endangered, neglected, and abused animals. The many different strategies that the ASPCA advertisements use are ethos, pathos, logos, warm colors, a scene of a loving environment, images of animals in pain and hurting, and a reward if their target audience does decide to help their cause. I think that this is an effective advertisement due to all of the strategies that they do use.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Throughout our lives we have most likely witnessed hundreds of commercials that try to persuade us to donate money. A great amount of advertisements exist to persuade their audiences to donate to a specific organization our cause. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials.

They have even partnered up with Subaru who donates two hundred –fifty dollars every time you buy or lease one of their vehicles, and the ASPCA health insurance to protect your pets. Not only do they have ads to help prevent cruelty, but they are also a hands on charity.

Charleston Animal Society is involved with non-profit organizations that are working to make our world a better place. Whether it is working with children, the elderly, hurting bodies, hurting souls, or the environment, non-profit volunteers, workers, and organizations fight for justice, equality, and hope. In this case Charleston Animal Society works to fulfill its mission by caring for pet parents and pets, providing positive outcomes for at-risk animals, and serving all victims of animal cruelty. And just like any other important phenomenon, non-profiteering is a socially sustained reality. That is, it is made up of real-life people in real-life situations, working together to create and sustain an organization and hopefully working together to create positive change. Charleston Animal Society utilizes both its website and its television advertisements to encourage people to participate in the organization either by donating or adopting. Charleston Animal Society’s website’s organization, content, and layout work primarily to entice visitors to donate money. An examination of the webpage shows the site builders’ careful planning of the design elements. Visitors cannot avoid the large rectangle across the top of the page containing a slideshow of four different pictures. Each of the pictures, a close-up of a dog or cat that has been rescued by the organization, shows a pet with large and sad eyes, forcing the visitor to make eye

What comes to mind when you hear the song “Angel” by Sarah McLachlan? Do you get teary-eyed and change the channel like the musician herself? When I hear this song, the first thing that comes to mind is a bunch of wide-eyed mistreated puppies and kittens. Who is behind these television ads, if you don’t already know? The answer is the ASPCA. The American Society for the Prevention of Cruelty to Animals, was the first humane society to be established in North America back in 1866. The organization’s goals and mission statement is “to provide effective means for the prevention of cruelty to animals throughout the United States,” (The American Society for the Prevention of Cruelty to Animals). This non-profit organization’s focus is to get pets

The world and its people are not the only things that need assistance. We must not forget about the animals.Because animals cannot speak their concerns, we have to be their voice. There are animals roaming around homeless with no food or water and most of them have been abused. Animal lovers including myself, wont let this continue. Yes, there are many charities that have contributed to making animal abuse and neglect stop, but this issue hasn't been fully ceased yet. In result, I would like to support the non-profit corporation, ASPCA (the American Society for the Prevention of Cruelty to Animals). The ASPCA was the first humane society to be established in North America and is, today, one of the largest in the world to stop animal abuse and/or neglect. It was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. This organization is a no kill for space shelter. These are only some of the reasons why this organization is a noteworthy

Because advertisements are purposely placed to be seen, it has become a part of our lives. Even when watching television there are constantly commercials trying to convince us to buy items that are often of a lower price. I’ve noticed that in these commercials they use tactics in order to try to engage the viewer. Not only do they show a low price but they often include multiple copies of the same item. For example, if there was a commercial about pillows, they would often include more than one of them for the same price. This makes people think they are getting an extremely good deal because more quantity for the same price. However, these items tend to be of low quality. As a result they may need to be constantly replaced and thrown away. This leads to a cycle of a company to sell, the consumer to buy, and to replace. In the process, these unwanted items are being thrown in landfills and polluting the Earth. As it mentions in, Bookmarks, Possessed by Our Possessions, “Passively buying into production practices that contribute to poisonous waste every time we go shopping depletes the earth in the process” (Cole 4). This statement is extremely accurate, especially in America. Although we have only 5% of the world’s population, we consume 30 percent of the world’s resources. And because of this, we also produce 30

If you have ever seen an ASPCA or BCSPCA commercial, then you know how it pulls at your heart strings, especially if you are an animal lover like I am. I remember my niece watching this ASPCA commercial about a year ago and she just burst into tears, and wanted to go adopt all the pets. Yes, they are sad, but to me they are getting their point across. Sarah McLachlan is grabbing the viewers’ attention with her music and then tugs at your heart with the stories of neglect and abuse. Their intention is trying to persuade the view to go donate so they can continue to rescue animals. I believe they are successful in their intentions.

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is an immoral violation of the autonomy of consumers. While not all forms of advertising are in and of themselves certainly immoral, persuasive advertising is particularly reprehensible due to the fact that not only does it manipulate our unconscious desires of which we are completely unaware in order to sell a product, but it also routinely leads us to act against our own best interest, thus overriding our autonomy.

Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati