The Importance Of Advertisement And Advertising

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

Also the company should Sponsor numerous sports and youth events at local , regional and national,because by sponsoring that kind of events the company will communicate with a people , this method of advertisement is very efficient to keep a good brand loyalty and good brand image we can give the example of Red Bul who has a very good communication strategy by sponsoring the sport event the reason why the brand is very well known this is why Heineken can follow the same strategy it can be very useful . Furthermore the company can Collaborate with consumers for advertisement that mean’s the company advertise the Heineken as drink for family gathering for special occasions , friendship so I propose why not turn the advertisement with those people share the moment happiness with them it will be like TV reality it will be good and very interesting . Moreover launching a beer with different flavors it can very interesting and low alcohol beer for people who do not drink a lot it will be like a new target for the company . finally the company should focus on the emergent market like Africa and Eastern Europe , also countries who have warm weather because the beer its considered as refreshing beer not like the wine .

A close look at the brand identity will help usto assess how successful have been their advertising campaigns in order to create a brand image, while considering the value system of the audience to be targeted.

I believe that the role of advertising is to create desire in consumers, rather than needs. These desires need not reflect the needs of the consumers at all. While there are elements of advertising that do not explicitly create desire some advertising may create awareness, for example, the primary role that advertising plays in our society is to manufacture desire. This paper will make the case that the role of advertising is to create demand; it is not a reflection of demand.

Business organizations often use professionals from specialist agencies to help them produce an effective campaign that will achieve the promotional objectives. A good campaign must also use the right media. You should analyze the contribution of professional advertising agencies and the use of different media in the development of a successful promotional campaign.

To begin, brand advertising refers to “advertising that communicates the specific features, values, and benefits of a particular brand offer for sale by a particular organization” (O’Guinn et al., 2015). The two organizations in which I have chosen to analyze with a focus to their brand advertising assessment are Columbia Sportswear and The North Face. These two brands each share a unique branding methodology, which has significantly affected their success and excellence for many years. From their innovative approaches to the technology and materials implemented among their products, Columbia and The North Face are both very strong competitors in the outdoor retail industry.

This type of campaign is aims to increase relationship with relevant customers with growing knowledge about its customers. When develop and implement this type of campaign effectively, it will benefit in increasing of market awareness, customer’s response, revenue and profit maximising. To operate this campaign, the business needs to focus on communication and relevant information which need to be cover all essential points as the marketing campaign is an important factor for growing the

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Communication industry is a collection of firms that attempt to inform, persuade and remind consumers about the products and services of various organisations. It is the voice of the company brands to make relationships with customers by having a feedback from them.

Increase Awareness: Increased brand awareness is not only one of the most common marketing communication objectives; it is also typically the first for a new company. When we initially enter the market, we have to let people know our company and products or services exist. This might include TVCs, RDC or print media ads that depict the image of our company and constant repetition of our brand name, slogans and jingles. The whole objective is to become known and memorable. Established companies often use a closely-related goal of building or maintaining top-of-mind awareness, which means customers think of we first when considering our product

Advertisements are encountered nearly everywhere; on billboards, walls, television, social media, and even sometimes in the form of a banner soaring through the sky. It is the most effective way to attract clientele using a number of strategic methods in order to convince the reader to either buy their product or follow their campaign. Corporations and politicians have had an impact on not only the market but in society as well when using these advertising techniques. A great example of effective advertisement is the American Express: “Small Business Saturday” campaign. Initially, the Small Business Saturday campaign, was intended to convince the consumers that when they shop at small local businesses with an American Express card they would receive cash back. However, the video was so well strategically marketed that “Small Business Saturday” was eventually converted into an official holiday in 2011 by the U.S Senate and throughout the U.S and since then, and is celebrated every fourth Saturday of November. Which is quite ironic, considering that it is the day right after “Black Friday”, where mostly big corporations open for longer hours just so they can sell ridiculously discounted prices on goods.

Advertainment – advertisement and entertainment fused together, “combines the elements of advertising and entertainment and is designed to overcome the tendency, especially among television viewers, to change channels or mute the audio during standard advertising commercials” (Chitu Tecau 1). In other words, advertainment breaks down the barrier between advertising and entertainment and sells as it entertains. Examples include product placements, such as American Idol (2017) having their judges drink out of Coca Cola cups and Modern Family (2010) episode “Game Changer” where the entire plot revolves around the purchase of an iPad. Advertainment has emerged due to a combination of ad clutter, inability to capture audience attention, ad

What is the most powerful function that advertisement performs today? What is advertising and communication in today’s world?