The Importance Of Advertising And Marketing

It is hard to turn on the television without seeing marketing advertisements. Some ads are good and helpful while others are unethical and annoying. An individual will see advertisements for food, sanitary products, prescription drugs, and lawyers, to name a few, but this list could go on and on. All of these companies are trying to get you to use their service or purchase their products. A marketing campaign tries to sway the consumer by trying to satisfy a want or a need that through research they have identified (Bethel University, 2011). Personally, there are numerous needs of mine that have been met, and my decision to go with a product has been based at times on their advertisements. In

As of today’s society, popular culture is growing, although, in order for our community to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the “popular” of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all over this “pyramid” of social groups. For Men’s Men and Women’s Women by Steve Craig, his point of view is not about society purchasers as an entity, but about the main audience and how

As of today’s society, popular culture is growing, although, in order for our community to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the “popular” of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all over this “pyramid” of social groups. For Men’s Men and Women’s Women by Steve Craig, his point of view is not about society purchasers as an entity, but about the main audience and how

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Communication industry is a collection of firms that attempt to inform, persuade and remind consumers about the products and services of various organisations. It is the voice of the company brands to make relationships with customers by having a feedback from them.

“Advertising” and advertisement(s)” are defined as any message, the content of which message is controlled directly or indirectly by the advertiser expressed in any language and communicated in any medium to Canadians with the intent to influence their choice, opinion or behavior” (Ad Standards, 2017). Puffery is used in many outlets of advertising; it is the practice of making exaggerated, fanciful, or highly suggestive claims about a product or service. Usually the exaggeration is obvious and concerns subjective feelings or non-material associations (Arrington, Lutz p.83, 1991, p.469). An example of this would be the Molson Canadian beer ad described the product as “cold, clean and crisp”. Any beer is cold if you put it in the fridge, and warm if you don’t. You would hope that every beer is clean, that no poisonous chemicals or rodent droppings got into it at the factory. Carrot sticks are crisp, potatoes chips are crisp, but beer is wet not crunchy (Beam, 2008, 8.3.1). However, the words “cold, clean and crisp” are effective puffery. It’s supposed to lead you to believe this beer is better than others. This classic justification for advertising contends that ads simply give us information, which allows us to purchase what we want (Arrington, 1991, p.472).

Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are

Businesses has been using advertising campaign to help it company succeed for years. Many people may think the main aim of advertising, many believe is to sell. What is an advertising campaign? An advertising campaign is an organized course of action to promote a product or service, and provides a direct line of communication to its existing and prospective customers. (Iacobucci, 2013) An advertising campaign is typically broadcast through several media channels. Most of the ad campaign may focus on a common theme and one or few brands or products, or be directed a segment of the population. There are several reasons a company may use ad campaign. Advertising help creates awareness for it content. Why? Advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it. Creating awareness helps lead to finding and building trust with its customers. Advertising is great because it also allows one to choose or targets its ideal segments only. This is great because a very strong message to the right or selected audience the connection can be awesome. When a company uses advertisements, the company sees this as a positive because it’s only medium one can control. Advertising will add credibility to one message and amplifies everything else the that companies are doing. Therefore, when a company uses advertising campaign to create awareness for its content it automatically creates more awareness for everything else it’s doing.

Advertisements are encountered nearly everywhere; on billboards, walls, television, social media, and even sometimes in the form of a banner soaring through the sky. It is the most effective way to attract clientele using a number of strategic methods in order to convince the reader to either buy their product or follow their campaign. Corporations and politicians have had an impact on not only the market but in society as well when using these advertising techniques. A great example of effective advertisement is the American Express: “Small Business Saturday” campaign. Initially, the Small Business Saturday campaign, was intended to convince the consumers that when they shop at small local businesses with an American Express card they would receive cash back. However, the video was so well strategically marketed that “Small Business Saturday” was eventually converted into an official holiday in 2011 by the U.S Senate and throughout the U.S and since then, and is celebrated every fourth Saturday of November. Which is quite ironic, considering that it is the day right after “Black Friday”, where mostly big corporations open for longer hours just so they can sell ridiculously discounted prices on goods.

Many people may not like advertising because they think it is unnecessary. Advertising provides a lot of information for people. One may view advertising as a way of companies communicating to the consumer. Advertising can play a role in consumer decision making. It can be a waste of time if the buyer does not like the product or advertising at all. Advertising can be good because it can help one learn about businesses, new products , hospital wait times , and advertisements such as things for home improvements while at the same time it can be negative for forcing deals upon its audience. Advertisement can be negative by forcing deals upon it's audience. One can learn about advertising through magazines, billboards , and on the internet.

Advertising and marketing have existed long ago in time, but most likely in a different form unfamiliar to us. Many years ago, sellers advertised by posting on the windows of shops, providing free samples of food, and eventually by posting in newspapers and radio (O’Barr, 2005). An intriguing historic fact is that advertising was used to convince people to journey to the New World in the 1800s (O’Barr, 2005). Nowadays, with increased exposure to media through television, cell phones, computers, and other electronic devices, marketing has become more advanced and ubiquitous. According to the documentary, advertisements have consistently carried the standard of indoctrination, or promotion. The documentary describes that there used to be a limited and “cheap marketing culture” for children in the 1900s. After deregulation in the 1980s, the trend of promotion or “indoctrination” had drastically grown throughout time as marketers found better ways to popularize their products, services, and values.

The benefits of branded sites for advertisement are the customers would know where to get the selected commodities of his/her choice; the products would also reach the specific target group and reduces the costs of posting adverts in varied sites unsure if your target group will view it. The proposed business solution to the problem is coming up with a specified branded site that is well structured to meet the needs of the company and those of the target group to ensure success in marketing and satisfying the needs of the customer ADDIN EN.CITE Rimanoczy2008224(Rimanoczy & Turner, 2008)2242246Rimanoczy, I.Turner, E.Action Reflection Learning: Solving Real Business Problems by Connecting Learning with Earning2008BostonDavies-Black

| Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion.

Before formulating an official strategy to e-business marketing, it is important first to prioritize the tasks and organize a set of principles that will directly contribute to success. The importance to making any e-commerce site profitable is to have a sound strategy for promoting it. While the overall goal is to earn a healthy return, it is important to recognize that it needs to be consumer targeted. Essential marketing strategies can help elevate an e-commerce site from average and bland to something extraordinary.

Like many college graduates, I walked away with a diploma in hand and a firm belief that I would succeed in the advertising industry that I had spent fours years preparing for. While professors armed me with the notion that advertising was a dog-eat-dog field, I naïvely believed that it couldn’t be that bad. I thought that the opportunity to work with so many different personalities, at varying levels of experience would be one of the greatest occurrences. This wasn’t always the case. Working with some of these individuals was enlightening, fun, and euphoric experience for which I will also be grateful. However, more often than not it was, challenging, futile, mind numbing, and downright frustrating. The most significant frustration was the inability to negotiate with upper management to best serve the moral of the team, and provide the best service to the client. In advertising, the hierarchy is not solely based on someone’s job title but also the number of years that someone has been “in the game”.