The Importance Of Advertising And Marketing

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The main goal of advertising and marketing is delivering the right message to the right person at the right time. Having a strong an e-commerce brand is vital for an e-commerce business to be successful. Marketing and advertising is almost as important as a brand. A major part to branding is how the message is delivered. Advertisers have new and ingenious ways to get their advertising messages to the consumer. Using the world wide web, social medias sites, display ads, video advertisements along with mobile technology will increase visits and earnings to any e-commerce site.
The number one way for e-commerce sites to advertise is the world wide web. A website is a major tool for launching the initial connection with a consumer. Google for example, is a major source of online advertising. This site alone has over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. To get an idea of companies advertising on the internet, there are close to one billion websites on the Internet (Internet Live Stats, n.d.-c).
Another ingenious way for an e-commerce site to advertise is social media. Utilizing social media as a marketing and advertisement involves promoting the brand and images directly to the consumers that results in sales and services directly. With over 1 billion members, Facebook has a membership equal to one sixth of the global population.
Mobile technology marketing and advertising tools involve the use of displays, banners, ads, search engines,
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