The Importance Of Advertising In Advertising

Three ethical issues relating to marketing and advertising are Truth in Adverting and Marketing, Advertising and Marketing Harmful Products and Advertising and Marketing Tactics. The FDA (Food and Drug Administration) has requirements for truth in advertising and the FTC

Advertising is a tactic used to grasp the attention of the public and inform them about a product service or business. There are multiple advertising strategies that a business or person can use to fulfill a purpose, but not all of them are ethical. All advertisements should be legal, decent, honest, and truthful. Advertisements should not contain statements or visual aspects that offend any standard of decency. Advertisements should not abuse the trust of consumers or exploit their lack of knowledge. Advertisements should not play on fear, undermine human dignity, incite violence, or any unlawful behavior.

In the article “Advertising and Behavior Control” there were many arguments for and against advertising. The first and the biggest problem Robert L. Arrington has against advertising is “puffery.” The reason/reasons why Arrington has a problem with puffery is due to the fact that the seller makes exaggerated, or suggestive claims about a product. His overall argument on puffery is that it isn’t just “bragging” but it is bragging that is designed to persuade you to want the item or product being sold. The bragging goes so far as they convince the viewer (of the advertisement) they need the product. Puffery ultimately leads to manipulation, exploitation, and control over what people think of the product. Although Arrington has reasons

Each day we are constantly barraged and hounded with the promise of a better way of living. It doesn’t matter whether you are the epitome of egotism or the embodiment of inhibition, the advertising industry has honed a sure-fire way of nit-picking at your insecurities and luring you into a trap designed to offer immediate, yet short-lived, satisfaction. As adolescents, we are attached at the hip to all forms of social media and are naturally subjected to endless streams of advertising, whether we realise it or not. Do the words “Fit-Tea” ring a bell at all? On average, it is estimated that teens are exposed to thousands upon thousands of ads each day, a factor that advertisers happily use to their advantage. While we may not think it, we adolescents are an easily-targeted and influenced demographic due to our disposable incomes and insecurity, advertisers often preying on our basic human need to feel accepted. Being such easy targets, we are exposed to advertisements on virtually every platform imaginable: whether it’s on Facebook, Instagram or even (though much less likely nowadays) reading a magazine. Such is the case for this ad for L’Oréal Nude Magique Foundation found in Dolly Magazine. Upon absentmindedly flicking through the magazine and stumbling upon this feature, I found myself unexpectedly drawn to the ad, but by analysing this ad using the AIDA model (Attention, Interest, Desire, Action), the exact reasons why and how this ad managed to capture and hold my

There are ads everywhere! When we look in our daily lives, ads are on TV, in magazines,

Because of these pharmaceutical ads/commercials, it encourages its viewers to purchase medication that they may not need and as well they are misdiagnosing themselves. According to latimes.com “a study last year by Canadian and U.S. researchers found that patients using off-label drugs without strong scientific evidence of effectiveness were 54% more likely to experience adverse side effects, such as an allergic reaction or gastrointestinal or respiratory complications, or worse” (Lazarus, 2017, p.12). Thinking about the money that millions of Americans are wasting by purchasing such medications that they do not need, or many doctor visits that they are scheduling because from these pharmaceutical TV ads they are concluding that they are sickling. These prevent doctors and nurses from medicating and curing the ones that are actually sickling. Another disadvantage would be that by these potential patients going out and purchasing these medications without medical advice beforehand, they may be putting themselves at an even greater risk of internal injury or even death. These companies are smart enough to make sure that they are not held reliable by any cost because they do as well include all the necessary information in their ads, but because of the distracting pictures and scenes, viewers are not indulging all of the information. The main purpose that these companies hold behind these advertisements is to make money, but as well help cure these potential sicknesses and

The effectiveness of advertisements in informing individuals about objects and organisations has been of interest to researchers for several years (Stern, & Resnik, 1991).  Television advertisements have been deemed to be one of the most effective ways of informing individuals about health issues (Dalton, Bolitho, Carr, Commons, & MacLachlan, 2006).  Further, in the 1990s when the HIV/AIDS epidemic occurred, although they contained controversial material, television advertisements were suggested to be the most effective way of educating the community about preventing the viral spread (Nowak, Jorgensen, Salmon, & Jason, 1993).  Previously, marketing companies had to rely on traditional research methods such as; self-reporting, focus groups, and questionnaires, to gain information about consumer behaviour (Venkatraman, et al., 2014).  These measures, however, have been proven to be limited, as they rely on the participant’s ability to accurately evaluate and interpret their emotions (Nisbett & Wilson, 1977; Vecchiato et al., 2013).  It has also been suggested that these traditional methods may lead to motivational biases, especially when completing a self-report (Ohme, Reykowska, Wiener, & Choromanska, 2010). It is predicted that Australia will spend $15.4 billion dollars on advertising in 2017 (Dentsu Aegis Network, 2017), therefore it is important for researchers to identify what factors make advertisements effective.

Walking through any store, there are things that one might not need, but his or her attention is drawn to for some reason. This is the sales goal of any business, to make the consumer want things they would otherwise not buy. Any combination of techniques is used to draw the eye to certain products. From certain items trending, to commercials promoting new products, or even using the senses to tempt shoppers is what works time and time again to reach, or go above projected sales. Advertising has created a culture of irrational shoppers by using different psychological methods to sell consumers products.

Daily, products are sold that fall short of the standards advertised by the company selling the item. One only has to consider the reality of a burger from McDonalds compared to the perfect picture we’re shown on tv. Some products, such as power tools can be hazardous, so ads should accurately depict what’s being sold so the consumer is well informed about it, and it’s possible dangers. As long as there has been a demand for products there has been promotion backing that trade. From traveling business men dealing face to face, to paid promotions in the local paper, the method of pitching a sale has evolved over the times. Regardless of the format, the sales generated due to the advertisement alone can determine its effectiveness. FEIN is the company credited with being the earliest manufacturer of power tools with Emil Fein inventing his first electric hand drill in 1895 after nearly 30 years of development. With advertising agents and slogan ready, Fein’s invention came just in time for the birth of the consumer movement. Regulation was called to be placed on advertising to prevent false information, and when dealing with machinery this becomes a safety issue as well. Ensuring the consumer gets the product they were advertised is still a concern to be kept in check. Additionally, so many mainstream tool brands now manufacture the same types of tools with similar features. An prospective buyer should be able to make an educated decision between product and brand whether or

A customer should know whenever they see an ad in the daily paper, or on television that it could possibly be false advertising. Companies use these advertisements to catch the eye of the viewer and make them interested in their product, such as, claiming they will receive a prize for interacting with their product so much.

Humans have evolved since the time they populated the Earth. Over time, the countless ideas, inventions, and many theories have improved our extended lives, but what about the Earth? As time has gone on, humans have continued to diminish the fragile state of the Earth. The advertisement clearly depicts a once plentiful Earth now slowly being depleted of its most important resource- trees, in attempt to influence the audience into feeling a sort of affection toward their environment.

Pearly white teeth are a commodity that everyone strives for, but do dental hygiene products keep their promise with the catchy slogans found on their advertisements? Products such as toothpaste, mouthwash, toothbrushes, and dental floss are proven to help protect your teeth and prevent cavities, but advertisers take these claims and try to stretch the truth as far as their customers are willing to believe. Consumers read the advertisements and see how happy the advertisement model is with their bright teeth and head right to the nearest Walmart of CVS to pick up some of the products. This poses an obvious question: how honest are these advertisements? Advertisements like these dental hygiene ads use weasel words to make a “claim” in their slogans, use doublespeak to make an appeal to science, and use an appeal to authority by having a celebrity endorsement. Using the three advertisements found for example use, this analysis will uncover why one ad says Colgate toothpaste is “Clinically Proven” to fight germs, why a separate Colgate ad says Colgate toothpaste “Whitens More Than 3 shades for a Noticeably Brighter Smile,” and why a Close-Up ad used the celebrity image of Serena Williams on their campaign.

Advertisement and branding are one of the marketing strategies most companies use to sell their products to the world. Branding creates an image and a message that is passed to the consumers in order to appeal to them and also enable them to remember the products. Therefore, advertisement is a means of ensuring that the brand is conveyed to the consumers directly. Advertising is done through various channels including social media, televisions, magazines, newspapers and currently, most organizations prefer doing their advertisements through the internet: most potential consumers are met online due to this technology era. This paper is a memo, targeting the staff members of a company. The company is running an advertisement campaign for their new brand and therefore this memo is entirely based on advertisement and branding, explaining to the staff why they should understand the importance of this campaign, why advertisement is important in brand development and suggestions of how the staff can help to develop the organization’s brand.

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

There are various ethical issues associated with advertisement. Different advertisements are considered to be unethical. Some of the ethical issues in advertisement include: