The Importance Of Alcohol Advertisements

So how can we prevent people from falling into these traps? One of the most important things that has to be done is to help prevent drug and alcohol abuse in young people. Anti - underage drinking advertisements should be just as common as anti – smoking and anti-drug advertisements. This could help young people to avoid one of the most common causes of homelessness.

Underage drinking is becoming a serious social issue in modern Australia; with 90% of Australian teenagers over 14 that have tried alcohol at least once. Estimates also suggest that half of Australia’s teenagers drink alcohol on a weekly basis. Underage drinking can cause drink driving and unsafe sex if it is misused. Australia seems to be fond of this drug, and find it to be socially acceptable although it is causing the amount of teenage deaths to rise rapidly due to misuse. Heavy use of Alcohol can also cause health issues later on in the lives of teens that are drinking alcohol. It is hard for parents to be able to prevent their teenagers from consuming and experimenting with alcohol, but they can at least kindly encourage their

Alcohol consumption amongst the youth is now the new future and the way teenagers tend to live their life. It is apart of the Australian norm and culture however, what drives the younger youth to drink?. Australians accept alcohol as a social drug yet it is responsible for the most related deaths amongst the teenage population. Social aspects such as ones peers, gender, risk taking behaviour and environmental factors all relate back to alcohol. The idea of culture is linked with religion, Indigenous practices coupled with parenting skills also leading to consumption. Finally, an economical approach can be explored when dealing with commercializing beverages, pricing and health expenditures. All these concepts interrelate then become an excuse for one

Over time, it has become a regular thing for citizens of Australian to drink excessive amounts alcohol; Australians of many different ages drink alcohol for a wide range of reasons; whether alcohol is being consumed due to a special occasion, for stress relief, or as an (not so good) anti-depressant. Alcohol, believe it or not makes a huge impact on Australians as young as 14. Statistics show that at least 90% of teenagers 14 years old and up have tried alcohol at least once, and estimates also show that around about 50% of teens 14 and older consume alcohol on a weekly basis. The problem being caused by this deadly drug is that teens under the age of 18 are not complying with the law and are consuming crazy amounts of alcohol on a regular

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Underage drinking is rapidly becoming a widespread matter within Australia. It is considered to be a serious problem not only nationally, but also globally wide. Underage drinking has climbed its way up the ladder to one of the most common forms of substance use. “The health risks that accumulate over a lifetime from alcohol increase progressively – this means that the more young people drink, the greater the risk” (Windle, Spear, Fuligni, Angold, Drown, Pine, Smith, Giedd, Dahl 2009). Some states within Australia do not have to deal with this problem nearly as much as others. These teenagers are classified as underage drinkers because the national legal drinking age in Australia is 18 years of age – meaning they are still considered to be minors (Australian Alcohol Guidelines, 2009). For the purposes of this essay, the focus will be set on adolescences and alcohol. It will be argued whether parental influence has an impact on teenagers present or future drinking habits.

Proponents argue “The current underage drinking law of 21, has not stopped teen drinking, and has instead pushed underage binge drinking into private and less controlled environments, leading to more health and life-endangering behavior by teens” (ProCon, 2012, para. 2).

My experiences in high school and college have taught me that restricting young people from drinking does not stop them from consuming alcohol. However, is this a good reason to lower the drinking age? People’s actions should conform to the law, as the purpose of laws is to maintain order in society. If the community could eliminate or alter laws simply by consistently breaking them, then legislation would become obsolete. Although the “21 law” does not completely prevent underage drinking, it has helped to reduce the number of incidents of underage drinking. Research studies conducted between 1960 and 1999 have been reviewed by University of Minnesota epidemiologists Alexander Wagenaar and Traci Toomey. Their conclusion is that the law has “reduced both youth alcohol use and alcohol-related traffic crashes” (DeJong 3). Furthermore, in 1999, New Zealand lowered its legal drinking age from 20 to 18. The result was a “big increase in traffic crashes and injuries among 15- to 19-year-olds” (DeJong 3).

In Australia and throughout other western countries, the misuse of alcohol by young people has been highlighted as a problem (Toumbourou et al 2003).

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Drinking underage has only recently increased in the last two decades as the media and alcohol manufactures and companies have portrayed it as “fashionable”. These negative impacts from the consumption of alcohol also have many health impacts on the young drinkers. These young drinkers have been influenced to drink from the older generations. Australia’s younger generations should be waking up sober. As well as not being influenced by society to binge drink. Because its becoming a large hangover for there

In 1992, the Australian Government passed the Tobacco Advertising Prohibition (TAP) Act and hence regulating tobacco advertising. This Act was the most recent one in the series of advertisement restriction Acts since the 1970s. According to this law, there would be no cigarette advertisement on radio and television along with all Australia newspapers and magazines as well.

Underage alcohol drinking can have devastating effects on teenagers. It can affect teens' grades, health and many other things as well. The reasons why teenagers consume alcohol are pretty clear. What aren’t clear are the solutions to eliminating, or at least reducing the number of underage drinkers. It is vital that we do something to at least suppress this problem. By taking action, we can greatly reduce the number of underage drinkers and it could also save not only their lives, but also someone else's life as well. Underage drinking can cause many health problems as well as educational problems in a teen’s life; therefore our country needs to decrease the number of underage drinkers by increasing both the price of alcohol as well as the legal drinking age.

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

Anyone who is below eighteen years of age is considered as underage and laws in many countries prohibit such a person from consuming alcohol. Alcohol happens to be the most commonly abused drug not only among the youth but also among adults. This paper explores underage drinking, its effects on the society and outlines what can be done to curb it.