The Importance Of Becoming An Independent Consulting

1497 WordsNov 10, 20156 Pages
Scenario Summary For the past ten years I have been offering advice to local churches and businesses assisting them with growth strategies as it pertains to visual communications voluntarily. This has been very rewarding to watch these local organizations expand and grow with my expertise in visual communications with little to no budget for marketing and operations, however, I am starting to realize how much money I have forfeited not charging consulting fees for my service. An old business proverb goes like this: give a man a fish and you feed him for a day; teach a man to fish and you lose a customer or a potential business opportunity. Considering the idea of becoming an independent consulting is rewarding for me in many ways. First…show more content…
PORTER’S GENERIC STRATEGIES Michael Porter has proposed three generic strategies that provide a good starting point for strategic thinking: overall cost leadership, differentiation, and focus (Keller and Kotler, pg. 51). These strategies are guides to start researching how to market a particular product or service. Overall Cost consist of developing strategies to give advantage over competitors. Differentiation is creating uniqueness for a brand giving the brand its own identity. Focus will Identifying a niche market that a firm can dominate by better meeting market needs than its competitors. I would use the strategies of overall cost and focus to build my service because these two areas will help me reach my target consumers. Being able to service small to mid-size organizations with visual communications at an affordable cost with mainstream service in media and operational affairs are instrumental for organizational growth. Target Market My target market would be consulting for small churches and businesses. I believe there is a niche for visual communications in these types of organizations right now because of budgeting issues and because lack of people within their organization who can provide what I am offering. These organizations don’t
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