The Importance Of Chipotle: Cultivating Thought

Where and when did you observe the behaviors? Who made the observations? On 1/28/16, En-Lei observed inside of Chipotle. On 1/29/16 and 1/30/16, Matt observed across the street from Chipotle. On 2/1/16, Dana observed from a window across from Chipotle in the lobby of the Huntington Hall. On 2/2/16, John observed across the street from Chipotle. What behavior categories did you observe? How did you define each behavior category? We observed the outwardly happiness or unhappiness of individuals leaving Chipotle during lunch hours. We defined outwardly happiness as the smiling of each individual leaving Chipotle and unhappiness as the lack of a smile. When and how did you make observations? We used the frequency method of observation during lunchtime

One of Chipotle’s significant core competencies is to offer premium quality food at a low cost. In 2003 to 2004 Chipotle decided to obtain locally grown produce and meat from farms with high animal welfare standards. Farmers who followed the guidelines set forth by the Department of Agriculture’s were Chipotle’s priority suppliers to fulfill their “Food with Integrity” campaign. Providing a close business relationship with these farmers has enabled both Chipotle and the farmers to have a competitive advantage over their competition. Chipotle has found their customers appreciate a restaurant with strong food ethics. Chipotle is currently leading the way for fast-casual dining especially since the trend in North America is for better healthier ingredients.

When we look at the beginning we see a beautiful billboard of a farm and the crops that come out from it. Then as it fades away we are left with a cracked and almost colorless picture. To me this symbolizes the goals of the original company owners of those food corporations. The original owners saw a vision of better food for the consumers. Then along the years those visions faded away and a bigger picture popped out. That picture would be money. To achieve their goal of making more profit they had to leave the values and moved on to a more efficient and profitable system of creating food. That system would soon become questionable to the public eye but for the most part we still consume the food no question asked. What chipotle wants is us to go back to

When you are feeling down in the dumps, you have two options. Option A: go to the doctor to get an antibiotic to help you feel better, or Option B: just stick it out, feel terrible for an extended amount of time, and infect some other people with the same sickness along the way. Since the late 1800’s, most people have been choosing option A. In today’s society, most people don't think twice about having an antibiotic prescribed to them. Unfortunately, though, many activists challenge this theory and falsely accuse agriculturalists for infecting the food chain with antibiotics and hormones.

Cold steel tiling and off-kilter pop music overwhelmed the scene at which is I was presented with a moral dilemma. A man with a black t-shirt and hat asked the question that, to this day, I can’t find the perfect answer to: White or brown rice? How could I choose? One of my greatest moral dilemmas is deciding between getting rice that tastes better, or the rice that gives me a false sense of being nutritionally responsible. How could anyone be just a brown rice person or just a white rice person? Upon reflection on my experience at Chipotle, as well as many other “this or that” scenarios, I came to a conclusion: There are two types of people in the world: those who believe that a person can usually be categorized into one of two groups, and

Chipotle targets people ages 18-24 that are in the middle class and presumably well-educated. As per the U.S. Census data accessible in April 2016, Chipotle's business sector comprised of 13.3 million family households with a 10 billion cap out of a 120 billion fast-food market. The information uncovered that 79% of the family households were non-Hispanic whites and 33% of them had higher educations or graduate degree. There are additionally family buyers of Chipotle which 68% of them were wedded with 35% in a two-person family to be a couple and 43% in a three to four-person family household wedded with kids. Chipotle searches for grubbers and wellbeing fanatics who likes to eat big amounts of food or have a meal that is good for the body. Chipotle targets individuals who are earth cognizant that takes after the 'Food with Integrity' mission, socially engaged, technology knowledgeable, and financially

In 2001 Chipotle adopted the slogan “food with integrity” to describe its approach to sourcing and preparing ingredients (Merkel and Russell, 2017). Chipotle states: Ensuring that all of our fresh ingredients are as safe as possible is a serious effort. Not only do we need to work closely with our suppliers to ensure that the ingredients we buy are safe, but we also need to make sure that once those ingredients reach our restaurants, they are handled and prepared in the safest way possible. Chipotle’s CFO said: “We like the local program, we think it’s important, but with what’s just happened we have to make sure food safety is absolutely our highest priority. If it’s testing and safety versus taking a step backward on local, we would do that

Despite all the troubles and safety concerns that the company went through, chipotle is striving to improve its image and standard. According to its founder, they have been implementing an enhancing their food safety plan which will establish the company as an industry number one in food safety. Also, the company have put in place state of the art food safety standards with their suppliers. Doing so will ensure that the food delivered to our restaurants by our suppliers is safer than ever before. In store, they are also going to be improvement in the way the food is process. This will include washing and cutting all produce items, shredding cheese in central kitchens, blanching of some items, and new protocols for marinating chicken and steak

After a series of E. coli outbreaks, Chipotle will close its doors nationwide for several hours on Feb. 8 to hold food safety meetings with employees. During this time, upper management will discuss changes they plan to implement as well as answer questions from employees.

This health conscious group had a need for healthy fast food and Chipotle came to the rescue and is now a staple in towns across the country.

The E.Coli outbreak began with the restaurants of Chipotle which caused the chain of restaurants to shut down its 43 different branches because many consumers have been affected.

This place is ridiculous, and if you are not familiar with the way ordering process works there and what ingredients they use, you are screwed. I didn't happened to take the Chipotle ordering class and all unaware about what I'm getting into, I walked in. I had three orders to make, that were texted to me and listed all the ingredients that were supposed to be used for the bowls. For the record, I have no idea about their ingredients. The line was very long, but it was moving relatively fast. When it was my turn to order, I was quickly asked the questions about some of the ingrediends that the first lady was putting into the bowl. I had to scan three different orders on my phone to see if some of the ingredients that she asked about were listed.

Management is the backbone of any good company. In order for a company to successful, a strong management team is needed in order to meet goals in an effective and efficient manner. Chipotle opened its doors in 1993 when Steve Ells took a chance and began his business in San Francisco. Chipotle is a chain of Mexican restaurants that is based in Denver. Chipotle is often cited as the company that started the fast casual movement where customers can get a healthy prepared meal quicker than other traditional styled restaurant. The fast casual restaurant concept was well received and Chipotle’s popularity expanded all across the United States. Customers could not get enough of the Mexican chain and massive lines could be seen stretching outside the stores all across the country. Along with its popular food, Chipotle Mexican Style Grill is a company that contains a successful management style. Why? What sets this companies management apart from the rest? There are many factors that we could analyze to understand the success of Chipotle, yet for the purpose of this paper, we will look into the cooperate culture of the company, human resource management, their leadership style, and how Chipotle deals with and how the company manages in times of crisis.

In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s “Scarecrow” advertisement, Chipotle associates a children’s character with their product.

CMO Mark Crumpacker stated, fast-food marketing typically is a game of trying to obscure the truth; The more people know about fast-food, the less interest they’d want to be a customer. Chipotle’s mission statement “Food with Integrity” reflects its focus on fresh ingredients; great food with a socially responsible message made them one of the first organic oriented fast-food restaurant