The Importance Of Classical Conditioning

There are two learning processes that are used, classical condition and operant conditioning. One learning process used is classical conditioning. Classical conditioning is a learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response. I found two TV commercials that are excellent examples for classical conditioning. The first commercial I found is an Old Spice commercial. The ad starts off with an attractive man in a bathroom telling women to compare the men in their lives to him, stating that if men would stop using girl body wash they could be like him. The ad then moves to a boat where the man in the commercial offers the women in the audience two tickets to something they would enjoy and diamonds and then states that anything is possible if men used Old Spice as a body wash to smell like a man, not a lady. The second commercial I chose is a Nike advertisement. Throughout the advertisement there are young, attractive, fit, and famous people working hard to succeed.

Our understanding of classical conditioning, operant conditioning, and observational learning has allowed us to unlock many of the answers we sought to learn about human behavior. Classical conditioning is a technique of behavioral training, coined by Ivan Pavlov, which basically states that an organism learns through establishing associations between different events and stimuli. This helps us understand human behavior in an assortment of ways. It makes it clear that almost everything we do is based on patterns of stimulus and response. For example, if you were bitten aggressively by a dog as a child, you may be still scared of dogs today. That is because the dog caused you pain, which in turn caused you have anxiety towards dogs.

I learned to feel nauseous when I ate broccoli and cheese soup through classical conditioning. It’s an example of classical conditioning because a connection was created between two stimuli, bacteria and broccoli and cheese soup, that resulted in a response, nausea, that was biologically out of my control (text, p. 254). Furthermore, operant conditioning involves an existing behavior being either encouraged or discouraged, and in this case, there was not a preexisting behavior (text, p. 263).

Classical conditioning is a type of associative learning which occurs when two stimuli are paired together repetitively and therefore become associated with each other eventually producing the same response. Classical conditioning was developed from the findings of Ivan Pavlov to account for associations between neutral stimuli and reflexive behavior such as salivation. Pavlov (1927) accidently discovered that dogs began to salivate before they had tasted their food. To support his theory, he carried out experiments using dogs which involved measuring the amount of saliva they produced. In his experiments, food started off as an unconditioned stimulus (UCS) which produced salivation, an unconditioned response (UCR). They are both unconditioned as they occur naturally without being learned. The dogs were presented with a bell (NS), this provided no salivation. The bell and food were presented together and after many trails an

Classical and operant conditioning are two important concepts central to behavioral psychology. While both result in learning, the processes are quite different. In order to understand how each of these behavior modification techniques can be used, it is also essential to understand how classical conditioning and operant conditioning differ from one another. Both classical and operant learning are psychological processes that lead to learning. Here learning refers to the process by which changes in behavior, including actions, emotions, thoughts, and the responses of muscles and glands,

In the journal (classical conditioning of consumer attitudes: Four experiments in an advertising context) page number 334-349, writer has stated that the behavior of a consumer is towards the product matters. (Elnora W. Stuart, 1987). And classical conditioning matters a lot. He proves by providing multiple examples.

The theory of Classical Conditioning is one based on the idea that an individual can learn a new form of behavior simply from the process of association. Or simply put according to the Encyclopedia Britannica, “Classical Conditioning occurs when two stimuli are linked together to produce a new learned response” (“Classical,” 2015, para.2). In order to better understand Classical Conditioning, it is important to first define several key terms. A stimulus is any feature of the environment that affects behavior. A response is the behavior elicited by the stimulus (“Stimulus,” 2015, para.1).

In 1903 a Russian physiologist by the name of Ivan Pavlov first developed an experiential model of learning called Classical Conditioning (Lautenheiser 1999). An example if Classical Conditioning would be ringing a bell when it is time for your pet to eat. The pet hears the bell and over time is conditioned that when the bell rings its dinner time thus begins to salivate, and eventually learns to be conditioned to responding to the bell in a specific manner. The bases was that neutral stimulus would be put together with an excitatory one and over time the neutral stimulus would, at some point down the line elicit the response that was associated with the original unlearned response. Pavlov later added an element known as the nonexcitatory, conditioned stimulus which is but together with an unconditioned stimulus (Lautenheiser 1999).

The dogs would start to salivate just by hearing the bell ringing, which normally would not produce this response. The first part of the process involves an unconditioned response, like blinking or salivating. The next part needed for classical conditioning is an unconditioned stimulus. The unconditioned stimulus is one that automatically produces the unconditioned response, such as the smell of food triggering salivation. During conditioning, the neutral stimulus, like the bell in Pavlov’s case, is repeatedly paired with the unconditioned stimulus, or the meat powder. After a while, the neutral stimulus becomes the conditioned stimulus. The conditioned stimulus then produces a conditioned response, since the subject of the experiment has associated the conditioned stimulus with the unconditioned response. Many interesting experiments have been conducted using classical conditioning. Another scientist that preformed an experiment with classical conditioning is John B. Watson. Watson used classical conditioned to make a young boy fear white fluffy objects. He scared the child by making loud noises every time the child was presented a white rat.

Although classical conditioning is something that most people experience in a daily basis, it may also be the first thing someone remembers in a day. According to Olson and Hergenhahn (2009) classical conditioning is defined as a type of learning in which a neutral stimulus comes to elicit a response after being paired with a stimulus that naturally brings about that response. In this paper the subject is to describe the theory of classical conditioning as well as describing a scenario in which one could apply classical conditioning theory to, and bring forth the scenario by showing illustrations of how this could be used

Classical conditioning is the theory that involves a subject learning a new behavior by the process of association. A naturally occuring stimulus (the unconditioned stimulus) is paired with a response (the unconditioned response). Then, a neutral stimulus (the conditioned stimulus) is paired with the unconditioned stimulus and eventually the conditioned stimulus produces the initial response of the unconditioned stimulus without the unconditioned stimulus being present. The response, therefore, becomes the conditioned response. This study had a major influence on the psychological study of behaviorism. “Behaviorism is based on the assumption that learning occurs through interactions with the environment” (Cherry 1). Classical conditioning

Classical conditioning involves deciding whether positive or negative regard is felt towards an attitude object that has previously been associated with either a pleasurable or un-pleasurable event (Lord 1997).

Learning theories are the structural foundation used to label how information is processed, stored and encoded during learning. Retention of knowledge is subjective and influenced by outside factors such as, an individual’s cognitive ability to process or retain information. Other influences are environmental, emotional or preexisting experiences or associations (Andreassi, 2000). To gain a better understanding of behaviorism in correlation to learning theories it is crucial to understand and grasp the meaning of associative learning. This process involves the association between two stimuli or a behavior and a learned stimulus. Associative learning is divided in to two central techniques, classical conditioning and operant condition. Classical and operant conditioning are basic methods of learning and conditioning is used to adapt a behavior or association through a stimuli or consequence (Ciccarelli, 2012). While classical conditioning and operant conditioning are key elements in associative learning, they have significant differences. A clear contrast between the two theories is whether the behavior or response produced is considered to be voluntary or involuntary.

     Classical conditioning is a process of learning associations between stimuli used by Ivan Pavlov, a Russian physiologist. In