The Importance Of Co-Presence In Radio Broadcasting

As consumers in today’s entertainment business, we don’t really think and evaluate about how a person or item captures our attention. Critics use media literacy to effectively evaluate how a celebrity can take hold of a consumer's time and energy. PartyNextDoor is one of many celebrities who manage to take some of the music business’ audience for himself. In order for a consumer to understand how he has done this, they must use the five tools of media literacy which is description, analysis, interpretation, evaluation, and engagement.

In the essay, “Blasting Music to Drown Out Reality”, by Sydney J. Harris, the author is determined that people use music as a way to, “keep reality at arm's length”. “It is not in order to hear the music, but in order that the vacuum in their minds may be soothed by the sound, so that silence does not force them into thinking about themselves or experiencing the real world of perception and sensation.” This shows how music has be used as earplugs to block away people's connection to the world around them, to silence their troubles if only for a moment. This thesis is explicit to make sure the readers can easily identify what the author's argument is going to be when they are examining

“There's nothing but the feed telling you, This is the music you heard. This is the music you missed. This is what is new. Listen.” (Feed,5)

The feel-good essence of a lot of commercial pop music has the outcome of concealing the reality of structural where a people may not be treated as equals around the world (McKay, 2000, p.2). Therefore, commercial pop music has the triple socialising effect of having listeners forget the environment that they live in, having them believe there is validity in commercial power, and of muting people by mass-producing blaring, fused type of pop music while censoring others. This is concerning since the increasing variety of media controlled by the same corporations. An argument to this is that this feel-good aspect can help consumers feel, that they have escaped the conditions they live in. (McKay, 2000,

Born in 1903, Theodore Adorno is one of the most prominent figures in the Frankfurt school of communications, a school of social theory and philosophy which studied the effects and structure of the media. In 1945, Adorno published one of his most famous articles, “A Social Critique of Radio Music”. In his somehow controversial essay, Adorno claims that the music played on the radio reflects broader social behavior patterns, that benefits the power elite and numbs the masses. Adorno goes on and state four axioms he believed to be true regarding the existing capitalist society, including how we live in a society of commodities. The main problem he dissects in his article, is that now music is being treated as a commodity as well. Further,

“The whole problem with news on television comes down to this all the words uttered in an hour of news coverage could be printed on one page of a newspaper”. The average news cast is only twenty-two minutes long,and that's not nearly enough time to cover the days events.In Neil Postman’s essay “The News” Postman talks about the structure,content,and goals and results of a television news cast. The news can be compared to the theatres in terms of its structure. According to Postman, “Music takes us immediately into the realm of the symbolic, a world that is not to be taken literally.”

Jimmie Manning is a current assistant professor who teaches the Master Program in the Department of Communication at Northern Kentucky University. As a specialist in the field of Organizational and Corporate Communication, he has a fair amount of publicans, such as book and academic journals under his name . Manning’s article “Negotiating Mediated Identities through Language Strategies: The Unique Case of Madonna, Pepsi, and the American Family Association” was published by the Kentucky Journal of Communication in 2007. In this article, he takes a quiet distinctive point of view to discuss the influence that Madonna’s album Prayer has towards the temporal and contemporary society as a communication phenomenon. More specifically, the article

Music has become such an important part of people’s lives today. One cannot walk down the street without seeing earbuds in a person’s ears or hearing the bass to a radio in someone’s car. But how did music become such an important and constant part of the lives of so many? What do artists have to go through to reach their audience? At the beginning of musical development from the medieval Georgian chant to the arias of Mozart and fugues of Beethoven, people could only listen to music in a live setting. This is how most performers would make their money. According

The Congress passed the Telecommunications act of 1996 to promote competition and media crossing; but it also resulted in many company mergers from across different media spectrums which altered the structure of radio and music industry connection because (1) there are less radio stations owned by many individuals instead big companies, (2) the companies that own Radio Stations and Music Industries that promote music and generate sales which is favorable on both ends. Based off of Killmeier’s article, he explained a number of things that represents radio, the music industry and corporations: (1) how popular music coincides with political views in a way to reach listeners because it is

Although online video and music streaming services lured viewers and listeners astray, there has been a resurgence of radio and audio media. This occurrence can be credited to a variety of factors. First, radio and podcasts can be cheaper and easier productions than film or

This essay will evaluate Adorno’s critical attack on popular music. The essay will briefly provide some context on Adorno. Adorno claims that “listeners are made not born”, thus listening is a cultural practice, in which modernity has transformed into a profit (Adorno, 2002:248). By this, the essay will begin by focusing on the broader idea of the culture industry, in terms of commodities and popular music as not being critical. Following on, particular focus will be given to three main areas which convey Adorno’s criticism of popular music. These being, the musical form under standardisation, pseudo-individualisation and regressive listening in terms of escapism. Standardisation will be evaluated in structural terms, and critiqued by Middleton (1990) and Witkin (2003). Adorno’s critique of popular music can only be understood in relation to his analysis of serious music, therefore, the essay will focus on both types of music. Adorno’s criticisms of popular music and critics of this criticism, will enable for a conclusion to be drawn on whether or not I agree with Adorno’s claims on popular music.

MTV can be defined as “a cable and satellite television channel which broadcasts popular music and promotional music videos.” (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevant by continuously adapting throughout its existence to meet their audience’s entertainment requirements. (International MTV and Globalisation).

The radio is one of the most influential pieces of technology ever invented. From political debates to Taylor Swift’s latest hit, with the help of the radio, society stays informed on a plethora of topics. Freddie Mercury wasn’t lying when he said, “and everything I had to know, I learned it on my radio.” In almost every country in the world, there is at least one radio station used to broadcast news to it’s people. Since the creation of the FM radio, it has been used to reach out to people over a certain area and keep them informed about the society they live in. During the 1930s and the 1940s, the radio played a very important role in history; it was a tool used during World War II by America, Great Britain, and Nazi Germany. By sending

Music is one of the greatest human creations (DeNora, 2000). It plays an integral role in human society worldwide irrelevant of race, gender, age, wealth or well-being (Kemper & Danhauer, 2005). Indeed according to Batt-Rawden (2010), playing different music in diverse situations can introduce listeners to the desired and relevant atmosphere. In most circumstances, music is played to entertain people, but it can also form part of an accompaniment in sad situations. Music is often the fulcrum that influences the listener by creating a unique ambience and atmosphere (Bernatzky, Presh, Anderson, & Panksepp, 2011). Chamorro-Premuzic and Furnham, (2007) adds that music can be a medium to enhance communication,

The influence of media on society in the 21st century is undeniable. Of all the types of media, music and books stand out as two of the main strands that influences people the most. They are both invaluable resources of knowledge and entertainment that can be accessed by all age groups. However, the most important aspect of music and books that has made them so prominent to the 21st century audience is that it offers a wide range of genres and styles. Consequently, Music and books have become the principal method of entertainment in the lives of many, as it bestows upon people the opportunity to free themselves from reality, and exist in their own fantasy worlds. By comparing and contrasting the impact of music and books, a superior