The Importance Of Communication In Emergency Management

According to Federal Emergency Management Agency (FEMA), there are many factors that will affect the direction of emergency management in the coming years. These can be classified as global challenges, global opportunities, national challenges, national opportunities, professional challenges, and professional opportunities. Global Challenges include some issues like global climate change, increasing population and population density, increasing resource scarcities, rising income inequality, and increasing risk aversion. Global Opportunities has to do with increased scientific understanding of the hazards and societal responses, as well as revolutionary technologies. National Challenges involves increasing urbanization and hazard exposure, interdependencies in infrastructure, continued emphasis on growth, rising costs of disaster recovery, increasing population diversity, terrorist threats, low priority of emergency management, legal liability, and intergovernmental tensions. Due to these factors that will affect the direction of emergency management in the coming years, there is need for us at emergency management division to adjust operational plans to meet these challenges and especially changes emanating from constant changes expected in technology and other threats we face.

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

Advances in communication technology give the crisis teams the ability to reach out to communities and rural areas using reverse phone calls and the emergency broadcast system. Traditional communication methods, such as television and radio, allows the crisis teams to distribute correct information and help reduce the effects of errors that can be communicated through news spread by word of mouth.

“Social media makes the community part of the actual crisis communication response. For example…Twitter was used to quickly share initial information and updates during the 2007 and 2008 California wildfires, 2008 Mumbai massacre, 2009 crash of US Airways Flight 1549, 2010 Haiti earthquake, and 2011 Tunisian uprising.” This information, again in Veil’s 2011 article, reinforces the idea of how social media communication is highly beneficial and furthers an individual’s ability to remain informed on current events.

Timely and accurate information is essential during a terrorist attack and a natural disaster. Therefore, the government must inform the public of all events. However, officials need to be mindful of the information that is released could expose intelligence in an ongoing investigation and put lives at risk. Crisis communication is a fine line of keeping the public informed and placing them harms

Getting a staff together to bring in useful information to plan for the release of the information to the news media is a great way to enhance communication to the public. The media will then get the information out to the public by ways of News releases, web sites, news conferences, newspapers and other social media (Hicks, 2012). The advantages of using these types of media are they quickly allows for the public to know what type of crisis has happened, and what kinds of precautions are being taken to ensure their safety. If there were to be any fatalities caused by the crisis event(s), these types of avenues also will give information on that. Some disadvantages can be unreliable technology of the citizens that will not allow for them to get access to the information that is being released by the media, such as no television, computer is not working properly, or they don’t received the local newspaper to be able to read it, etc.

Natural and man-made disasters have increased in the past decade, and due to these changes, Emergency Managers had to make drastic changes in order to improve the way first responders operate in a disaster area.

NIMS applies to all events and all levels of stakeholders comprising government, private sector, significant infrastructure owners and workers, nongovernment agencies and everyone else involved in emergency management. Local officials and

Emergency management faces many challenges in today’s modern society. In the years prior to 9/11 emergency management was primarily focused on natural disasters. That has since changed; we now face a diverse variety of risks and hazards on a constant basis. As we continue to grow in population current and newer have compounded into more problems that emergency planner must face and find solutions for.

Communication is widely regarded as one of the most essential elements in successfully managing an emergency situation. The dissemination of information, which is both timely as well as accurate, to the parties concerned goes a long way to lend a hand in ensuring that the recovery activities in an emergency situation, together with its management takes place effectively. For that reason, five critical assumptions are used to provide the basis of disaster management strategy.

This emergence of social media has also changed emergency management and disaster response. Emergency management as a whole is fairly new, only creating widely recognized, integrated emergency management systems beginning in the 1970s. Furthermore, at this same time people realized that the effects disasters have on the communities they strike can be mitigated by the creation of disaster plans ahead of time, proper disaster response training, and the efforts of human actions in these situations. Because social media has enabled mass amounts of instant information sharing, it allows not only locals and disaster response teams to help with the management of crises, but also many remote citizens.

CNA, a research facility, partnered with the National Emergency Management Association to provide research and information on the public’s expectations about emergency management’s use of social media. Before this research, the data about this connection was only done with case studies and unreliable accounts. CAN used a survey in this research to see how people felt about social media in connection with emergency management. The results found an positive approach. Many people in emergency management agencies, on local and national levels are very familiar with social media. It is usually the larger websites that are more widely known. Sites such as Facebook, Twitter, YouTube, are widely known and publicized. There are however many other social media sites that are not as widely known that are even more useful to nationwide security and communication such as crowdsourcing and Nixle and these are not as widely known (Su, Wardell, & Throkidsen, 2013). So while people in emergency management

The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, help save lives and arrest crises from aggravating. Failure to have crises management communication plan is considered by many commentators to be a crisis in itself. Accepted medical care is highly dependent on effective communication between healthcare providers and the patients; among healthcare providers and the outside world. The characteristics of crises make it necessary for prior planning and effective communication among stakeholders in the health sector (Klaene and Sanders, 2006; Ronen, 2006).

Over the past few decades, the significance, magnitude and consequence of risk management and communication have been brought before the world over and over again in a number of situations related to health, terrorist activities, natural disasters etc. When one turns the pages of history, it is rather obvious that lack of planning and absence of resources due to unpreparedness makes it difficult for the concerned authorities to manage an emergency or epidemic a problematic and traumatic task. The chaotic situations can turn out to be more nerve-racking and tense when preparations are not made before hand (U.S. Department of Health and Human Services 2002).

This report outlines the current crisis situation and provides a range of crisis communication strategies and methodologies that are suggested for use immediately.