The Importance Of Communication In The Healthcare Environment

If you were the Duke Medical Center CEO, what general communication strategy would you put in place to manage the stakeholders in this case? In particular, how would your messages to each group differ from the others?

Strategic Planning is an essential first step in the development of a result-base accountability system,” (Schilder, 2013, p. 1). In strategic planning an organization must know their goals, missions, and how to reach them. Health care facilities are in huge demand for the elderly and for people who lives in low-income communities. A person who receives good quality health care services can prevent the spread of contagious diseases. This paper will describe the need of the community, population it is serving, and a brief description of the facility.

The ever-changing environment in healthcare requires strategic planning teams to address a handful of specific critical issues that will lead to success in the long term. In an industry as diverse and large as health care, Scripps Mercy will face many challenges but will need to avoid the temptation during the environmental assessment phase of its strategic plan. Zuckerman (2012) states, "Failure to produce a limited number of issues to address in subsequent planning activities almost always dooms the strategic planning process" (p. 43), too often healthcare is riddled with issues; an effective environmental assessment will condense these concerns in a solid and clear way. All the new upcoming changes in healthcare reform and technology will have Scripps Mercy face many challenges in information management, their demographic served, and staff recruitment and development.

To guarantee that its members receive appropriate, high level quality care in a cost-effective manner, each managed care organization (MCO) tailors its networks according to the characteristics of the providers, consumers, and competitors in a specific market. Other considerations for creating the network are the managed care organization's own goals for quality, accessibility, cost savings, and member satisfaction. Strategic planning for networks is a continuing process. In addition to an initial evaluation of its markets and goals, the managed care organization must periodically reevaluate its target markets and objectives. After reviewing the markets, then the organization must

Communication is all around us. It’s the way we interact with each other in everyday living. Our senses have a lot to do with the way we receive communication, and even if a sense is impaired there are still ways to get the idea across to people.

Due to many changes in health service organizations’ internal and external environment, planning can be sometimes onerous (Longest & Darr, 2008, p. 366). Therefore, a well thought strategic plan will guide leaders and keep them focus on the organization’s mission. In health service organizations, strategic planning is emanated at the top level of the pyramid, then pass down to others in leadership positions (Longest & Darr, 2008, p. 366). A strategic planning process consists of many steps: a situational analysis, external environment analysis, internal environment analysis, strategy formulation, strategic implementation, and strategic control. As mentioned before, health service organization faced many challenges, a strategic planning not only helps with planning, controlling, and decision making, but it also allows management to analyze their strengths and weaknesses, as well as opportunities and threats. Again, the strategic planning process has proven to be effective when implemented by the entire organization.

Improving the quality of health care system is the main goal of this organization. In this case study we will be talking about the strategic plans being made by the organization for the next decade to deal with the problems of resource management, network growth, patient satisfaction as well as nurse staffing. The readiness of the organization towards catering the citizens' needs for health care will also be discussed in this case study (Goetsch and Davis, 2010).

This plan functions as a guide in conducting daily business activities as well as making short-term and long-term decisions (Lorette, n.d.). Also, it includes a communication plan which will help the organization in promoting the hospital on national as well as international stage. In addition, there are sales plan and customer service plans which will help the organization to interact with the current and future potential customers

Health care stakeholders are individuals, groups, organizations or institutes that may affect or can be affected by the health-care providers in one way or another. Their effect on the healthcare depends on their views, interests, and contributions which differ from one stakeholder to the other. Therefore, this paper will dwell on analyzing about the stakeholders in the healthcare and their communication strategy. Some of the major stakeholders in Healthcare include; the public, the National Government, the healthcare professionals, the pharmaceutical industries among others (Hammer, 2016). To provide good, more efficient and better health-care services, these stakeholders must collaborate and communicate strategically to meet the set goals in the health sector.

Communication in the strategic program planning process must cover the strengths and weakness analysis, and the objectives of the organization. It starts with the board members who agree on the plan. Then the executive leaders will communicate to the management team. The management team will communicate to the front-line staff with the goals, mission and values of the organization. This can be done through e-mail or face to face meetings individual or in groups. Communication in the healthcare organization is imperative for collaboration and teamwork of the strategic plan (VanVactor, 2011). The mission is what the organization represents. Why they exist. It stands for who, what and how they serve (Spath, Abraham, 2014). This representation must be known by everyone who works at the

Within a health care setting communication is a necessity. This communication not only includes the need for professional communication but also the way in which information is shared to the patient and to other healthcare workers. Another important aspect of health care worker such as a nurse is the effectiveness off a handover. Within the video, Effective Communication in nursing these three aspects of communication (Professional communication, provision of information and handover) were seen and will be analysed further, within this essay. These will be analysed through the three aspects, the care of the patient, the image of the individual nurse and the health outcomes of the patient. All of these three aspects of communication are vitally important to the overall patient needs.

This is an analysis of a taped interview between a nurse and a patient who is taking pre-employment medicals. The information given during the interview, including her name, Pink Cloud is fictitious because of the need of confidentiality. During the interview, objective and subjective data will be collected. The areas of communication focused on in the analysis are verbal, questioning and listening skills. Analysis will be made and later suggestions and recommendations will be made on how to make improvements in the future. To achieve this, direct quotations from the will be used to make references to the three theories being analysed and will be supported by the literature.

This report is on developing organizational vision and strategic direction. For this purpose a healthcare organization is taken for analyzing the given learning outcomes of the assignment. The first section of this report assesses the development of an organizational vision involving environmental assessment and stakeholders. Second section of this report will discuss about communication of the vision so developed to the stakeholders and finally the last section of this report makes an assessment of the implementation of the organizational vision and strategic direction.

It is essential to have strategic planning in healthcare as it results in profitability as well as successful expansions and operations. Strategic planning in healthcare would encompass various operations such as improving delivery of care to patients, initiating new medical practices and also the development of new healthcare services (Gautam, 2005). Strategic planning is beneficial as it ensures financial sustainability of the planned projects in the healthcare sector. Strategic planning is essential as it enhances explicit framework establishment with the efficiency of making informed decisions and simplifying of managerial process of decision making in the healthcare organizations. Strategic planning leads to institutional cohesion in healthcare

Having a clear vision is extremely important in order to accomplish goals in life and a well-defined strategy is essential in order to fulfill that vision, thereby, both visioning and strategic thinking go hand in hand. As Souba (2004) states that, “[v]ision without a strategy is a daydream; strategy without vision is a nightmare’” (p. 447). It is evident how this competency is essential in each and every sector, in my opinion; this competency will help in the betterment of healthcare sector as well. This paper will address the importance of having a clear strategy and vision pertaining to the healthcare sector and illustrating a case in the light of it.