The Importance Of Corporate Social Responsibility Development

One of the most dominating concepts of business reporting is Corporate Social Responsibility. It has become mandatory for every business to include a policy with regards to CSR and produce a detailed report with regards to its activities. CSR can be defined as the relationship between a corporate company and the society in which the company operates. The concept of CSR became famous during the late 1960’s and since then it has helped corporations to sustain itself in the market.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate Social Responsibility (“CSR”) is often described as the measures taken by companies to manage environmental, social and economic impacts of their business activities. Since the globalisation of economic and labour markets, CSR has become an argumentative topic. For companies to be considered as good in terms of CSR, they are required to go above and beyond of their legal requirements and take into consideration what is in the best interests of its stakeholders.

According to which business houses are looked upon as trustees of the resources which they draw from the society and are expected to return them back to the society in various forms. CSR is an extremely important concept for sustainable development of all stakeholders which includes all the people on whom the business has an impact particularly the society at large. Critics argue that CSR distract the companies from the economic role and dwindles their progress report, however the importance of CSR cannot be undermined. With the amendments of the companies act,Section 135 of the Companies Act, 2013 contains provisions exclusively dealing with Corporate Social Responsibility. Where in the meaning of “Corporate Social Responsibility (CSR)” has been defined very clearly. A new provision relating to Corporate Social Responsibility has been introduces with the Act which provides that every company having specifies net worth or turnover or net profit during any financial year shall constitute the Corporate Social Responsibility (CSR) Committee of it’s Board of Directors to formulate policies for the activities specified for the social and economic welfare of the people, particularly those who have remained deprived or neglected so

Corporate social responsibility (CSR) is the pledge a business makes where it promises to behave ethically and contribute to economic development while improving the quality of life of workforce and their family as well as the local community (Pride, Hughes, Kapoor 42). This practice helps to form or improve the positive image of the company. Businesses that follow the socially responsible model consider the impact of the company’s actions on society. This also includes promoting and supporting local, national and global causes, which is a part of CSR called corporate philanthropy, where businesses donate some of their profits or resources to charities (Taylor). Companies that show social responsibility this way must be devoted to doing so on a regular basis, because if don’t follow through with it, your organization may be viewed by the public as dishonest. Many critics of CSR believe that this model reduces the main goal of business, restricts the free market goal of maximizing profit, and also limits the ability to compete in a global marketplace (Pride, Hughes, Kapoor 47). Though critics may believe they are right, CSR gives companies a chance to address social issues caused by business’ and other factors and allows them to be a part

Leading community businesses and governments admit Corporate Social Responsibility (CSR) as an official policy objective. Those companies who apply CSR are able to maintain sustainable progress. This development covers social, economic and environmental influence in how they run (Clegg, 2011, p. 216). Three areas are the bases of the triple bottom line (TBL) approach (Elkington, 1994). CSR itself has various meaning but in more simple way it can be defined as firms’ obligation to act ethically and to facilitate elaboration. Thereby they try to make employees’ life better and likewise help to demonstrate a positive impact on local society. Therefore businesses are responsible for two factors of how they operate. Firstly, they should be concerned about the quality of management including people and operations. Secondly, they have to consider the character and amount of their effect on community in different fields. External stakeholders take a huge concern on how an organisation acts whether they perform well in their products, services, and society or not. Moreover they take an interest in how they care towards the workforce (Baker, 2004). The following paper demonstrates the major reasons of why businesses should take CSR seriously and what advantages does CSR have when they use it. First aspect will be related to reputation and brand image. Then it will be followed by strategy of cost reduction. Third aspect will explain the approaches to gain a competitive

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

Corporate social responsibility (CSR) as defined by Carroll (1979) refers to the inclusion of moral, lawful and economical obligations that is expected of a business by the society (Brtitzelmaier, Kraus 2012). Organisations are expected to act responsibly, but many would agree that their actions and policies do have a direct or indirect effect on the society at large and the environment. The success of most organisations is dependent on their corporate

Corporate Social Responsibility can be defined as a company’s responsibility to ensure ethical business behavior, contribution to the economic development of a country, improve the lifestyle of its own workforce and their family members, betterment of local community and overall society. It is some small amount of cost done by the company which effect can’t be seen in the present but in long term it promotes positive image for the company. Successful CSR program can take a company beyond government regulation and legislation. It is a sustainable program which a company can easily run with its other activities. It mainly defines areas of concerns and initiatives which can improve the relationship of customers, shareholders, suppliers, competitors and other stakeholders with the company.CSR helps to achieve organization’s objectives and guide a company toward what the company stands for and how it satisfy its consumers. CSR can also define in three words that are People, Planet and Profit. People represent fair labor practice and betterment of the community where it operates. Planet represent environment friendly business practice and last of all Profit refers to organization’s economic value created after deduction of all the costs from the revenue including capital costs. Now a day CSR is regarded as a tool for building brand equity through customer loyalty based on distinctive ethical values. CSR is also criticized by some critics. According to their

Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Schwartz 2010). Organizations must take responsibility for their actions and all the members of the organization must comprehensively review and consider all their tasked achievements and contributions. A healthy balance between economic progress, social responsibility, and environmental protection can lead to a competitive advantage and solidify an organization's place as a corporate citizen (Dickinson, et.al, 2008).

According to Cheng (2014) many top executives as well as academics are focused in corporate social responsibility strategies like involving social and environmental concerns in their operation. Guo (2014) in his article states that CSR is the behavior demonstrated to the entire stakeholder rather than stockholders alone by assuming the importance and necessity of the sustainable development. Lindrawati (as cited in Santoso, 2010) argues that business can’t be distinguished by ethical and responsibilities issues and do not always seek profit. CSR have become more common nowadays. According to KPMG International’s survey in Asia-Pacific in 2013, 71% of the 4,100 companies and 93% of the largest 250 global companies based on the Fortune Global 500 rankings were recorded being involved in CSR activities (Santoso, 2010).

This essay will evaluate the relationship between Corporate Strategy, Corporate Social Responsibility and will give some examples in order to give an idea to companies why they should engage in CSR and the consequences of engaging on it. It has been told that engaging on Corporate Social Responsibility is a cost, but recently has been demonstrated that if it is well managed the money that you put on CSR implementation can be taken into account as an investment. Companies engage in CSR not only because moral questions, it has been demonstrated that CSR is a door to an increase in the reputation of the company. In the long term companies realize that customers really appreciate the engagement of the company to social or environmental activities. Managers nowadays realize on how the consumers mind are changing towards a more responsible consumption and how these consumers look for information on how the products they consume have been produced. So these managers in order to increase in a long term base the good reputation of the company are investing nowadays on changing their strategy and trying all the company to engage in responsible practices. As explained in more detail in this paper the consequences of engaging in CSR are worth more than the cost of changing the company’ strategy. Some of them are the increase of consumer loyalty, investor attractiveness, political stability and economic benefits.

Abstract:Corporate Social Responsibility (hereafter CSR) is essence in nowadays business since the business is facing new

Thought out some wonderful benefits such as increasing the prestige of businesses around the world, attracting many talents to increase profits and having credibility from the society through the right moral behavior. We now see the irreplaceable importance of corporate social resonsibility. And in that sense, the implementation of CSR becomes a strategic element that is oriented in the development of

In this report, the concept of corporate social responsibility (CSR) is discussed from the viewpoint of suppliers, customers and society. It is generally defined as the commitment of business to contribute to sustainable economic development by working with employees, their families and local communities (World Business Council for Sustainable